The fitted furniture supplier located in Coppell, Texas, US, approached our firm with a request to promote their website to the top of the search engine results page (SERP). The objective of the project was to increase the website’s organic traffic and generate greater lead conversions.


Upon reviewing the website, we noticed several challenges that required attention to ensure a successful SEO promotion. The main challenges included:

  • The website had minimal keyword optimization
  • The website lacked high-quality backlinks
  • Poor website design and user experience


In order to address the challenges, we conducted extensive research to identify the best approach to promote the fitted furniture supplier website to the top of the SERP. Our SEO experts implemented a variety of strategies that include the following:

1. Keyword Optimization

The website’s keyword optimization was thoroughly assessed and we found that several keywords could be targeted. Our team updated the website copy and meta tags to target these keywords. Additionally, we provided recommendations for a keyword-focused content strategy that would improve the website’s visibility.

2. Backlink Acquisition

Backlinks are an essential factor in SEO ranking. Our team undertook various strategies to increase the number of high-quality backlinks to the fitted furniture supplier website. We conducted outreach campaigns to industry-related websites and worked on guest posting opportunities.

3. Website Design and User Experience

Our team worked on improving the website’s design and user experience. We provided recommendations for a clean, responsive website design to improve its functionality and user-friendliness. Our UX experts also proposed several upgrades to the website’s navigation structure and layout.


Our SEO promotion efforts proved to be fruitful. We observed a significant increase in the website’s organic traffic, leading to a rise in lead generation and customer conversion rates. Here are some of the key takeaways from our SEO efforts:

  • The website’s organic traffic increased by over 47% within 3 months of implementing our services
  • The website’s lead conversion rate improved by 23%
  • Our backlink acquisition strategy resulted in over 50 high-quality backlinks from relevant and authoritative websites
  • The website design and user experience upgrades resulted in more users spending more time on the website and a higher engagement rate


In conclusion, our SEO services helped the fitted furniture supplier website in Coppell, Texas, US, significantly improve its search engine ranking, resulting in higher traffic, increased lead conversion, and improved customer engagement. Our tailored approach carefully addressed the challenges faced by the website and resulted in highly successful outcomes.

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