Introduction
In the ever-growing digital world, having a strong online presence is vital for any business. However, with so much competition, it can be challenging for small businesses to stand out. One Brazilian pastelaria in Lexington, Kentucky was struggling to attract enough customers to their physical store. They had a website, but it wasn’t ranking well on search engine results pages (SERP). They decided to invest in search engine optimization (SEO) to boost their online visibility and attract more customers. This report details the work done to promote the site to the top SERP and the results achieved.
The Problem
The pastelaria’s website was poorly optimized for search engines, which made it hard for potential customers to find them online. They also had few backlinks, which are crucial for SEO. Their website didn’t have meta descriptions or title tags, which are important for search engines to understand the content on a page. The site’s load time was slow, which negatively impacted user experience, and the design was outdated.
The Solution
Our team of SEO experts did a thorough analysis of the website and identified areas that needed improvement. We developed a comprehensive SEO strategy, which included the following steps:
- Keyword research – We identified the most relevant keywords for the pastelaria’s business and industry.
- On-page optimization – We optimized the website’s content, meta descriptions, and title tags to include the identified keywords.
- Backlink building – We identified relevant industry websites and created backlinks to the pastelaria’s website.
- Site speed optimization – We optimized the website’s load time by compressing images and using a content delivery network (CDN).
- Website redesign – We gave the website a fresh, modern look and made it mobile-responsive.
The Results
After implementing our SEO strategy, the pastelaria’s website saw a significant improvement in its SERP rankings. Their website now appears on the first page of Google search results for their main keywords. The pastelaria’s website traffic increased by 200%, and they saw a 150% increase in online orders. The number of website visitors who stayed on the site for more than two minutes also increased by 50%.
Key Takeaways
The following are some key takeaways from this case study:
- SEO is crucial for any business with an online presence.
- Keyword research and on-page optimization are essential for improving SERP rankings.
- Backlinks are crucial for SEO and should be built from relevant industry websites.
- Site speed and design are factors that affect user experience and should be optimized.
- Redesigning a website can significantly improve its online visibility and increase traffic and sales.
Conclusion
By investing in SEO, the Brazilian pastelaria in Lexington, Kentucky significantly improved its online visibility and attracted more customers to their physical store. The pastelaria owes their success to the well-planned SEO strategy, which focused on keyword research, on-page optimization, backlink building, site speed optimization, and website redesign. By implementing these steps, small businesses like the pastelaria can compete with larger players and succeed online.