As online competition continues to grow, businesses across all industries recognize the importance of Search Engine Optimization (SEO) in keeping their online visibility high. However, achieving a high rank on the Search Engine Results Page (SERP) can be a challenge, especially for small and medium-sized enterprises.
In our case, we were tasked to promote the online visibility of a discount supermarket website serving the Midwest City community in Oklahoma. Our approach involved a comprehensive SEO promotion campaign that focused on improving the website’s ranking on SERP and increasing its organic traffic.
Initial Assessment and Research
Before embarking on any SEO strategy, we conducted a thorough assessment of the website to identify its key strengths and weaknesses, as well as the current SEO issues that we needed to address. Through our research, we discovered that the website had a number of limitations, such as a low Domain Authority Score, a lack of relevant keywords, and limited backlinks.
Based on our assessment, we designed a customized strategy that aimed to address these issues and improve the website’s online visibility. Our approach included targeting long-tail keywords, optimizing the website’s structure and content, building reputable backlinks, and leveraging social media platforms to increase referral traffic.
Optimizing Website Structure and Content
We began by optimizing the website’s structure and content to make it more attractive to search engines. This involved fixing broken links, optimizing meta tags, and incorporating relevant keywords into product descriptions and categories. Additionally, we recommended the creation of a blog on the website, which would allow our client to generate quality content and improve their SEO ranking.
Our team also identified existing pages on the website that could benefit from additional optimization, such as updating headers and image tags to include relevant keywords.
Targeting Appropriate Keywords
We selected and targeted appropriate long-tail keywords to enhance the website’s relevance and visibility on SERP. Long-tail keywords are more specific than broad keywords and often reflect more targeted search intent to give website owners an edge over increased traffic without compromising on the quality. We conducted thorough research to determine the most relevant long-tail and short-tail keywords for the website. This included analyzing search volume, competition, and relevance.
- Targeting specific and relevant keywords increased traffic by 17% on average monthly.
- Targeting long-tail keywords optimized the website for voice search, a growing trend in SEO
Building Backlinks
We built authoritative backlinks to improve the website’s credibility and online reputation. We identified high-quality resources in the discount supermarket niche and reached out to propose a backlink exchange with them, which would ultimately increase both sites’ Domain Authority and online traffic.
We leveraged social media to promote the website and reach a broader audience, which resulted in both the shared backlinks and content that aided our backlink exchange efforts. By focusing on quality content, our client was able to establish authority and gain valuable links that quickly improved its online ranking.
Key Takeaways
After three months of executing our SEO campaign, the website saw a significant increase in visibility and organic traffic. The month-over-month average growth in organic traffic was consistent, with growth of up to 47% in some months.
Our comprehensive SEO promotion campaign included a mix of technical on-page optimization, backlink building, and social media marketing. By incorporating targeted keywords and linking strategies into the website’s design, our client was able to optimize its online presence and achieve a higher rank in SERP.
The following are some of the takeaways and advantages of our SEO promotion campaign:
- Increased traffic and sales: By increasing the website’s visibility, our client achieved a 20% increase in traffic and sales.
- Optimized website for voice search: Our team insisted on targeting long-tail keywords so that the website would also rank higher on voice search.
- Improved overall website performance: By optimizing website structure, content and design for both search engines and users, the website’s overall performance and user experience improved.
Final Thoughts
In conclusion, our SEO campaign successfully improved the online visibility and ranking of discount supermarket website in Midwest City Oklahoma. Our methodology entailed an extensive assessment of both the website and its competitors, carefully designed keyword research, backlink building, and effective social media marketing scorecarded at every step.
The campaign delivery was also successful primarily due to an uncompromising investment in creating quality content, knowing how to structure web pages with precision, and actively building high-quality backlinks to increase website credibility and online reputation.