In today’s digital era, achieving a top ranking in the search engine results pages (SERP) has become more critical than ever. Every business wants to be on the first page of Google and to achieve that, they need to have an approachable and optimized website. Fitted Furniture supplier websites are no exception to this rule. A US-based Dexter Missouri-based furniture supplier reached out to our SEO agency, seeking help to promote their website to the top SERP. In this case study, we will discuss the strategies we implemented to make it possible.

Keyword Research and Implementation

The first step we took was conducting a thorough keyword research. Our team carefully analyzed the competition, identified the most relevant and high-volume keywords, and eventually incorporated them into the website’s metadata, URLs, and content. We also optimized the website’s navigation with keyword-rich categories and subcategories, ensuring a seamless user experience while making it easy for crawlers to properly index the site.

Key Takeaway:

  • Conduct thorough keyword research for effective optimization of the website’s metadata, URLs, and content.
  • Optimize the navigation of the website to make it easy for crawlers to index and for users to navigate.
  • Target high-volume and relevant keywords to rank higher in the SERP.

Content Marketing and Link Building

Our next strategy was to invest in content marketing and link building. We created informative and engaging blogs and articles related to fitted furniture, featuring the client’s products and services and shared them across social media platforms to increase engagement. We also collaborated with relevant industry websites, exchanging quality backlinks that helped improve the website’s domain authority and, eventually, the SERP ranking.

Key Takeaway:

  • Invest in content marketing and create engaging blogs to boost engagement.
  • Collaborate with relevant industry websites to earn quality backlinks and improve domain authority.
  • Sharing valuable content across social media platforms can improve engagement and help with SERP ranking.

Local SEO and Google My Business optimization

Since the client is a US-based fitted furniture supplier, we emphasized local SEO to improve visibility on the local SERP. We optimized the Google My Business profile, including the company profile picture, business hours, and services offered. We also created location-specific metadata like the title tags and meta descriptions. Moreover, we developed a list of relevant local business directories and forums to increase brand exposure and local citations.

Key Takeaway:

  • Emphasize local SEO to improve visibility on the local SERP.
  • Optimize Google My Business profile with relevant information and pictures.
  • Create location-specific metadata to improve visibility in the local area.
  • Develop a list of relevant local business directories to earn local citations.


After implementing these strategies, the client’s website saw a significant increase in traffic and a marked improvement in keyword rankings. There was an increase in the number of leads generated and an overall improvement in the website’s conversion rate. Moreover, the website achieved top Google rankings for various relevant keywords, resulting in a higher click-through-rate (CTR) and increased brand visibility and awareness.

Key Takeaway:

  • Implementing these strategies can significantly boost website traffic, increase leads, and improve conversion rates.
  • Achieving top rankings for relevant keywords can increase CTR and boost brand visibility and awareness.

In conclusion, implementing the above SEO strategies can be highly beneficial in achieving a top SERP ranking for fitted furniture supplier websites. By conducting thorough keyword research, investing in content marketing and link building, emphasizing local SEO, and optimizing Google My Business profile, a business can improve traffic, conversion rates, and online visibility.

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