As the digital landscape continues to evolve, businesses must adapt to stay competitive. The demolition industry in Ohio is no exception as more and more contractors are turning to online platforms to market their services. In this case study, we delve into the work done to promote a demolition contractor website in Willard, Ohio, and achieve top search engine ranking status through SEO.
Background
The demolition contractor had been operating in Willard for more than a decade but had only recently put up a website. Unfortunately, their online presence was all but nonexistent as they had little to no visibility on search engines like Google. As a result, they were losing out on potential clients who may have found their services through search engines but instead opted for services from better-ranked competitors.
Approach
To boost the website’s ranking, we implemented a multifaceted SEO strategy. The first step was to conduct a comprehensive website audit. We identified and fixed issues such as broken links, missing title tags, and duplicate meta descriptions, to ensure the site was optimized for search engines.
We also conducted extensive keyword research to understand the industry’s most searched-for terms and optimize the website’s content around these keywords. We ensured that the website’s content was informative, relevant to the industry, and with appropriate Meta tags.
To further improve the website’s ranking, we worked on building quality backlinks from relevant and authoritative websites. We also optimized the website for mobile use to enhance user experience and created a blog to provide engaging content regularly.
Results
Our SEO efforts saw great results as the website’s visibility improved significantly. The contractor began ranking highly for numerous search queries, leading to more leads and conversion rates. The site was optimized successfully to appear on the main search results page of different search engines for different search queries.
Key takeaways
- Conducting a comprehensive website audit is critical in identifying and fixing issues that may be hindering website performance.
- Extensive keyword research is mandatory to ensure your content is optimized around the user’s intent and most searched-for terms.
- Building quality backlinks and optimizing for mobile use can enhance user experience and boost a website’s ranking.
- Great results are achievable with consistent implementation of SEO strategies.
Industry statistics
A good SEO strategy is essential, particularly in the demolition industry. According to a report by Technavio, the global demolition industry is expected to grow by $110.19 billion from 2020-2024, with a CAGR of over 10%. With such growth, contractors must adopt effective digital marketing strategies to remain competitive and attract potential clients. In conclusion, the steps taken to achieve a top SERP by the demolition contractor website in Willard, Ohio, can serve as a blueprint for other small businesses looking to improve their online presence and rank better on search engines.