The Cramming School in Lakeside, California is an academic institution focused on providing quality education and tutorial services to students. The school has been in operation for over a decade and has maintained an excellent reputation for its proven track record in student success.
However, despite the school’s stellar reputation, it was struggling to attract new students due to its lack of online visibility. The school needed to leverage the power of the internet to promote itself and increase its reach to prospective students. That’s where our team came in to help the Cramming School optimize its website to rank higher on search engine results pages (SERP).
Goal of the SEO Campaign
Our team’s goal was to implement tactics that would increase organic traffic to the Cramming School website and improve its ranking on the SERP. We aimed to achieve the following specific objectives:
- Improve the website’s overall visibility on the SERP
- Increase organic traffic to the website
- Generate more leads and conversions
Methodology
Our team implemented a comprehensive SEO strategy that involved several key steps:
Keyword Research
We conducted extensive keyword research to identify high-traffic, low-competition keywords that were relevant to the Cramming School’s services. We then optimized the website’s content with these keywords to increase its relevance and improve its ranking on the SERP.
On-page Optimization
We made several on-page optimizations to the website to make it search engine friendly. This included optimizing title tags, meta descriptions, header tags, and content. We also added alt text to images and ensured that all internal and external links were working correctly.
Local SEO
Since the Cramming School operates in a specific geographic location, we implemented local SEO tactics to increase its visibility and prominence in that area. We optimized the website’s Google My Business page, created local citations, and submitted the website to various relevant directories.
Content Creation
To keep the website fresh and engaging, we created and published high-quality, informative, and relevant content. We ensured that each piece of content was optimized for specific keywords to improve its ranking on the SERP.
Results
The SEO campaign was successful in achieving the set objectives. The following were the key results:
- The website’s visibility on the SERP improved significantly, with the website ranking on the first page for several relevant keywords
- Organic traffic to the website increased by over 70% within six months of the campaign’s launch
- The website generated more leads and conversions, with a noticeable increase in enrollments and student inquiries
Key Takeaways
The following are the key takeaways from this SEO campaign:
- Keyword research is key to optimize a website for search engine visibility and attract organic traffic
- On-page optimization is crucial to making a website search engine friendly and driving more traffic
- Local SEO tactics are essential for businesses that operate in specific geographical areas
- Content creation is critical for keeping a website fresh and engaging and improving its ranking on the SERP
In conclusion, this SEO campaign was instrumental in promoting the Cramming School website to the top of the SERP and increasing its online visibility. The implementation of effective SEO tactics resulted in more traffic, leads, and conversions, making it a huge success for the school.