For a fitted furniture supplier in Dexter, Missouri, having a website that effectively promotes its products and services is essential for driving traffic and generating revenue. However, with so many competitors occupying the online marketplace, this is no easy task. As such, the owners of this furniture supplier company decided to implement an SEO strategy to help increase their website’s visibility to potential customers.
Conducting Keyword Research
- Conducted extensive keyword research to identify relevant and high-value keywords pertaining to the furniture supplier’s products and services.
- Used industry-specific tools such as Google Keyword Planner and SEM Rush to identify opportunities for ranking high-value keywords with low competition.
- Optimized existing content to incorporate high-value keywords, created new content with the identified keywords included to improve the relevance of the website to search results.
Optimizing Website Structure and Content
- Made website design and content changes to improve user experience and overall website structure, such as mobile optimization, improving page load speed, and removing duplicate content.
- Reorganized website structure and created a clear navigation structure to help search engines better crawl and understand the website hierarchy and pages.
- Created and optimized meta tags, descriptions, and image alt tags to provide more context and information to search engines, improving the website’s chances of ranking for relevant search queries.
Building Backlinks and Citations
- Developed a backlink profile by creating high-quality content and reaching out to established websites in the home decor and furniture industry to request links to the website.
- Created local citations on high-authority directories such as Google My Business and Yelp to improve local search results, enabling potential customers to find the business more easily through local search results.
Key Takeaways
- Implementing a targeted and well-planned SEO strategy can significantly increase the visibility and traffic to a website.
- The right use of keywords, website structure, and content optimization play a crucial role in improving search engine rankings and driving traffic.
- Building high-quality backlinks and local citations is essential for improving website authority and making it more visible in local search results.
- Continuous optimization and monitoring are required to maintain and improve search engine rankings over time.
Industry Statistics
According to research from BrightEdge, organic search drives more than 51% of website traffic, making SEO one of the most important aspects of any digital marketing strategy. In addition, a 2017 study from Search Engine Watch found that the top three positions on the search engine results page receive 60% of all clicks, highlighting the importance of ranking higher in search engine results and increasing visibility.
By implementing a targeted and well-planned SEO strategy, this fitted furniture supplier in Dexter, Missouri was able to considerably increase its online visibility, attract more website visitors, and generate more leads and revenue.