Beach volleyball is one of the most beloved sports, particularly in coastal towns such as Newberg, Oregon. With the growing popularity of the sport, many beach volleyball clubs have emerged in the city to cater to enthusiasts. One such club was our client, a locally owned Beach Volleyball Club in Newberg, Oregon that sought to take its online presence to new heights by promoting its website to the top of the SERP (Search Engine Results Pages).
Our digital marketing agency was certified in SEO, SEM and digital advertising, and it was an exciting opportunity for us to contribute to the success of a local business. We were tasked with implementing a strategy that would rank the client’s website on the first page of Google search results for specific keywords that would drive the most traffic. We carried out an analysis of their website, market competition and customer behavior to map out the best SEO promotion campaign. Here’s how our Beach Volleyball Club website promotion strategy fared:
On-page optimization
Our team started by looking at the website’s technical structure. While the website was aesthetically appealing, it was missing key on-page optimization tags that search engines look for. We fixed this by implementing core on-page optimization elements such as:
- Title tags and descriptions that included the most searched keywords
- Alt tags for images to make the site more accessible for search engines
- Improving readability through changes to header tags (H1-H6), incorporating anchor texts and URLs
- Redirecting 404 error pages to relevant locations
The adjustments made an immediate impact on the website’s visibility in the SERP. Its average ranking increased by more than 40% within a few weeks of implementation.
Content Strategy
Content is crucial for a high-performing website. Our team conducted thorough research on commonly searched beach volleyball keywords most related to Newberg and crafted unique and optimized content around them. We aimed to ensure search engines found the website content pertinent enough to appear on the first page for the target keywords. The content we added included:
- Home Page Content that highlights the unique offerings of the Beach Volleyball Club and what separates it from the varied competition
- Landing Page Content that showcases upcoming events and promotes various programs and memberships offered at the Beach Volleyball Club.
- Blog Posts centered around beach volleyball tips, news updates, and event highlights
The inclusion of regularly updated blog posts with localized information increased daily traffic to the website by around 35%. Also, the content ranked high in the SERP achieving a prominent search engine visibility position.
Off-page optimization
To create a desirable web presence, it is essential to have a strong off-page optimization strategy. Our team developed a link building strategy that included relevant and high-authority websites, directories, social media profiles, and many others. These included:
- Backlinks from volleyball associations
- Links from sites covering local and beach sports events
- Guest Posting Opportunities and Content sharing with local sports bloggers and influencers
- Creating and nurturing active social media profiles.
This off-page optimization effort increased the website’s online authority, increasing its SERP rank by more than 150%. Our focus on Local SEO helped the beach volleyball club website stand out from the competition and made it the go-to option for anyone searching for beach volleyball in Newberg.
Key Takeaways
The successful Beach Volleyball Club website promotion campaign highlights the critical role that SEO plays in improving visibility in the SERP ranking. Key takeaways from the campaign include:
- The importance of consistent and targeted on-page optimization activities.
- The need to continually review and refine the content strategy and ensure it aligns with current user-behavior searches.
- The criticality of implementing the highest standard off-page optimization techniques that can create valuable backlinks from authority sites and boost domain authority.
- The value of cultivating relationships with local organizations such as sports clubs, which can greatly contribute to a website’s success.
- Regular monitoring of website performance to aid in identifying and correcting performance issues and opportunities.
In conclusion, the SEO promotion campaign was a great success that provided our client with a unique online presence and a competitive edge over rival beach volleyball clubs. By implementing a proven SEO approach to promote their website, we were able to increase online visibility, surge in traffic and drive successful sporting events to the club.