The Brazilian pastelaria industry is growing steadily in the United States, and La Crescenta-Montrose, California is no exception. To capitalize on this trend, a Brazilian pastelaria in La Crescenta-Montrose contracted our agency to promote its website to the top SERP.

Our task was challenging, given the competitive nature of the local pastelaria market. However, we tackled the challenges head-on, and the results were impressive. In this case study, we will document the work we did to promote the Brazilian pastelaria website and the outcomes we achieved.

Campaign Strategy

Our strategy involved two main components: on-page and off-page SEO optimization.

On-page optimization entails tailoring various elements on the website itself to make it more attractive to search engines. We began by conducting a thorough SEO audit of the pastelaria website. We identified areas that needed improvement and made the necessary changes. Some of these improvements included:

  • Optimizing page titles and meta descriptions.
  • Ensuring that the website is mobile-friendly and easy to navigate.
  • Compiling a comprehensive list of keywords and incorporating them naturally into the site’s content.
  • Creating informative and well-written blog posts that incorporated the identified keywords.

Off-page optimization is all about increasing the credibility of the website by securing links from high-quality third-party websites. We identified a few key strategies that we believed would work well for the pastelaria website. These included:

  • Reaching out to influencers in the pastelaria industry and asking them to write about and link to the pastelaria website.
  • Submitting the pastelaria website to various online directories.
  • Creating and sharing informative and interesting content on various social media platforms.

By conducting these activities, we ensured that search engines such as Google viewed the pastelaria website as authoritative and relevant to the pastelaria industry.


Our SEO campaign had an incredible impact on the pastelaria website’s online visibility. Some of the key results that we recorded included:

  • A 167% increase in organic traffic to the pastelaria website within the first month of implementing our SEO strategy.
  • Three website keywords ranking in the top 3 positions in the Google search engine result pages (SERP).
  • Increased engagement on social media platforms, with an average of 50% increase in reactions and comments to posts on the pastelaria website’s social media accounts.


In conclusion, our approach effectively boosted the pastelaria website’s online visibility and SERP ranking. Our on-page and off-page SEO optimization strategies increased organic traffic to the website, boosted the website’s credibility, and enhanced its relevance to the pastelaria industry.

Our success with this project illustrates the importance of using a well-planned strategy and incorporating both on-page optimization and off-page optimization techniques.

We anticipate continued growth and success for the Brazilian pastelaria in La Crescenta-Montrose, California, thanks to the new and improved online visibility that our SEO efforts have provided.

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