With the advent of the internet, businesses and institutions worldwide have realized the power of online marketing. Search Engine Optimization (SEO) has become a popular tool for optimizing websites to rank higher in search engine results pages (SERPs). When it comes to a law school website in Shively, Kentucky, SEO can help it stand out and attract prospective students. In this report, we provide an overview of the SEO strategies employed to promote the website and improve its ranking on the SERP.
Competitor Analysis
Before devising an SEO strategy, it is important to conduct a competitor analysis to understand what other law schools in the area are doing. Our team performed a thorough analysis of the website’s competitors to identify their strengths, weaknesses, and opportunities. We also researched the keywords that were being targeted by them, which helped us build a comprehensive list of relevant keywords for the law school.
The competitor analysis helped us understand the benchmarks for the law school website’s SEO promotion. It also allowed us to plan a customized approach for promoting the law school website in a way that was unique and effective.
Keyword Research
Keyword research is a crucial step in SEO promotion as it helps identify the most relevant and popular search terms among prospective students. Our team conducted extensive keyword research to identify the most relevant keywords for the law school website.
We used tools like Google AdWords Keyword Planner and SEMrush to research and analyze the keywords. We also studied the search habits of prospective students to identify the keywords that would help the law school website rank higher on the SERPs and, in turn, attract more prospective students.
- Key Takeaway: A comprehensive keyword research is essential for higher SERP ranking and improved online visibility.
On-Page SEO Optimization
On-page optimization involves optimizing elements on the website itself. Our team started by optimizing the website’s title tags, meta descriptions, and headers. We also optimized URLs, images, and videos on the website. The optimization of website content was done in a way that facilitated search engine crawling and indexing.
We made sure that the website’s content was fresh, engaging, and informational. High-quality content is an important factor in SEO promotion as it attracts prospective students and keeps them engaged.
- Feature: Optimized title tags, meta descriptions, and headers ensure improved ranking on the SERP.
- Advantage: Fresh, engaging, and informational content helps attract and retain prospective students.
Off-Page SEO Optimization
Off-page optimization involves making the website popular on the internet via external entities. Our team used various off-page optimization techniques, such as link building, social media marketing, and influencer outreach. We ensured that the law school website was listed on directories such as Google My Business and Yelp. We also submitted the website to relevant legal directories.
Through social media marketing, we shared informative content that was relevant to the prospective students. We also leveraged the power of influencer marketing by partnering with influential legal bloggers in the area, which helped promote the law school website.
- Feature: Link building, social media marketing, and influencer outreach are essential off-page SEO techniques.
- Advantage: Listing the website on relevant directories and leveraging the power of social media and influencers helps in improving online visibility and attracting prospective students.
Results
Our SEO optimization strategies for the law school website resulted in significant improvement in its ranking on the SERP. The website now ranks on the first page for many relevant keywords, and the traffic has increased significantly.
With the implementation of on-page and off-page optimization techniques, the law school website now offers an engaging online user experience that is accessible to a wider audience.
- Key Takeaway: Implementing SEO optimization techniques can help improve ranking, online visibility, and attract prospective students.
Conclusion
In conclusion, the implementation of an effective SEO strategy can help law schools promote their website, rank higher on the SERP, and attract prospective students. Our team employed a customized approach that involved a competitor analysis, thorough keyword research, on-page and off-page optimization techniques. The results of our SEO strategies have been significant, and the law school website now offers a user-friendly interface to prospective students that can be easily found on the internet.