In this case study, we are going to discuss the work done to promote a demolition contractor website to the top SERP in Willard, Ohio, US. The website, which belonged to a local demolition contractor, was created to showcase their services and attract potential clients. However, the site was struggling to get traffic, and the contractor was not receiving new leads or business inquiries.
The Challenge
To tackle the challenge of promoting the website, we started with a thorough analysis of the website’s existing SEO and online presence. We discovered several issues that were keeping the site from ranking higher in search engines. These issues included:
- Lack of keyword targeting and research
- Inconsistent and incomplete citations (i.e., mention of the business name, address, and phone number) across the web
- Lack of quality backlinks pointing to the website
- Thin and low-quality content
- Inadequate website optimization for local search
To overcome these obstacles and improve the website’s SEO, we conducted a comprehensive SEO campaign that included:
The Solution
Keyword Research and Optimization
We began by conducting keyword research to identify the most relevant and high-traffic keywords for the contractor’s industry and location. We optimized the website’s content and metadata with these keywords to make it more visible to both users and search engines. Additionally, we optimized every page of the website to include relevant and unique content that provided value to users.
Local Citation Building and Optimization
We also worked on building and optimizing local citations across various business directories, review sites, and social media platforms. By ensuring the accuracy and consistency of the business’s NAP (name, address, and phone number) across the web, we helped improve local search ranking and visibility.
Backlink Building
We also employed a backlink building strategy that involved creating quality content and linking back to the website from various sources. By focusing on quality over quantity, we were able to help improve the website’s domain authority, which in turn resulted in higher search engine rankings.
Local Search Optimization
We made sure that the website was optimized for local search by including geographic keywords and content that was relevant to the contractor’s service area. We also added a Google Map that pinpointed the contractor’s location, making it easier for users to find the business’s physical address.
The Results
Our efforts resulted in the following improvements:
- The website moved from the 5th page to the 1st page of SERP
- The website’s domain authority increased by 10 points
- The website’s traffic increased by 20% in just four months
- The contractor experienced a significant increase in leads and business inquiries, resulting in higher revenue and growth
Key Takeaways
From this case study, we can conclude that by implementing a comprehensive and well-planned SEO campaign, businesses can improve their online visibility, attract more traffic, and grow their revenue. The key takeaways from this case study are:
- Keyword optimization is crucial for ranking higher in search engines
- Local citation building and optimization can improve local search ranking
- Quality backlink building strategy is essential for improving domain authority
- Local search optimization is beneficial for businesses with a physical location or service area
In conclusion, the success of this case study highlights the importance of SEO for businesses looking to improve their visibility and attract new leads. By partnering with a trusted SEO agency, businesses can achieve higher rankings, more traffic, and higher revenue.