A motorcycle is a thrilling and adventurous way to travel the roads, and it’s no wonder that millions of people own and operate motorcycles in the United States. However, with great freedom comes great responsibility, and as such, motorcycle drivers need to maintain adequate insurance coverage to protect themselves and their vehicles. In Delavan, Wisconsin, a motorcycle insurance agency provides safety and protection options for clients throughout the region. To reach potential customers and compete in the online marketplace, the agency needed to improve its search engine ranking, which called for a rigorous SEO promotional campaign targeting specific keywords, phrases and strategies.
SEO Analysis & Keyword Research
Before any strategies could be implemented, thorough analysis of the site’s current status and assessment of target keywords and phrases were conducted. This process includes reviewing search engine results pages (SERPs) based on motorcycle insurance in Delavan, competing insurance agencies, and other relevant search terms. With their research and analysis, the SEO team can benchmark where the motorcycle insurance agency ranks within SERPs and assess the strengths and weaknesses of their targeted keywords and referral sources.
A comprehensive analysis allows for the identification of areas of improvement in the site’s architectural layout, the quality and functionality of the site’s pages and content, and the strength of backlinks to the domain. Keyword research also provides insights into the needs and preferences of potential clients and popular trends in the industry. The implemented improvements, reviewed through regular site performance and analytical audits, ensure the best chances for ranking higher in organic traffic results.
On-Page Optimization
On-page optimization refers to the updates made on the company’s website itself, covering everything from file names to internal links. This SEO process requires continuous updates and improvements to on-site elements throughout the site’s pages, and they should include:
- Update title tags and Meta descriptions on all pages to make them concise, informative, and engaging
- Improve the webpage URLs and link structures
- Making sure that all images have relevant alt text descriptions to improve readability by search engines
- Ensure all pages have easy navigation sections and are mobile responsive, accessible, and easy to use
A well-optimized website’s overall goal is to make it easier for people to get all the information they need to make a purchase decision while being informative and engaging.
Link Building
After analyzing the site’s status and making on-page optimizations, an SEO strategist will look to link building – acquiring references of high domain authority. These references are best coming from relevant and authoritative websites throughout our client’s industry. Throughout the optimization process, our SEO team reaches out to our client’s body of bloggers, local news outlets, and other relevant contributors and influencers, building a robust, well-rounded backlink profile that aids our client in ranking higher on various SERPs.
Moreover, building a referral footprint that includes much-valued close partner companies, industry topics, collaborators, and other mutually beneficial partnerships. Ultimately, our aim is to create opportunities to increase our client’s online visibility, their authority, and relevance score.
Social Media Integration
A majority of people of all ages engage with social media platforms; therefore, integrating social media into your SEO campaign can help gain more traction and increase the client’s visibility. Creating an active, engaging, and informative presence on social media platforms such as Facebook and Twitter can notify potential clients, create engagement and recognition, and also encourage clients to share valuable backlinks to our client’s site.
The integration of social media with SEO can also result in organic SEO results driven by social media users sharing relevant and useful blog articles, webpage links, infographics, and other engaging SEO content, diverting qualified potential client traffic to the site, and drive sales, improving conversion rates in the process.
Key Takeaways
- Conduct a thorough analysis and assessment of target keywords to ensure continued market relevance
- Update website titles, descriptions, URLs, and other on-page optimizations that improve the user experience
- Implement link building campaign to acquire high authority and relevant references leading to improved key performance indicators (KPIs)
- Invest in social media to increase online visibility and engagement
- Ensure continuous monitoring and maintenance of site performance through regular analytical audits
In conclusion, the SEO strategist had a well-orchestrated roadmap to ensure the motorcycle insurance agency in Delavan ranks high within the SERPs on Google and all other Search Engines. The benefits of higher ranking organic traffic from an established and well-installed SEO campaign are invaluable. With the onset of COVID-19, an optimized online presence is vital more than ever, and it should be an integral part of all businesses’ strategies.