Having a website for your business is essential in this digital age. However, it is not enough for your website to just exist. It is crucial to make sure that it appears on the top page of search engine results. Hence, Search Engine Optimization (SEO) comes in. In this report, we will discuss the work done to promote the site of a video camera repair service in Bartlesville, Oklahoma, US to the top SERP. Here are our findings:
Starting Point: The Initial Website Audit
The first thing that we did was to perform an initial website audit to see how search-friendly the site is. We utilized various tools to check the site’s performance, such as Google Analytics and Google Search Console. Here are some key points that we found:
- The website had a slow page loading speed.
- The site’s content was not optimized for relevant keywords.
- The website was not mobile-friendly.
- The site lacked backlinks from reputable sources.
These findings were taken into consideration when we planned the SEO strategy for the site.
Keyword Research and Optimization
The next step was to perform keyword research, which involved identifying the keywords that potential customers would use to find a video camera repair service in Bartlesville, Oklahoma. We used various tools, such as Google Keyword Planner and Ahrefs, to identify the most relevant and high-volume keywords. We then optimized the site’s content to include these keywords. Key takeaways include:
- Researching on high-volume keywords and phrases relevant to the business and its location is essential when planning an SEO strategy.
- Keyword optimization done properly helps potential customers find the site when using relevant search engines.
Website Technical Optimization
After the initial audit and keyword research, we tackled the technical optimization of the website. This involved making sure that the website was optimized for search engines to crawl and index. Some key takeaways in the website’s optimization include:
- Improving website page loading speed for better functionality and search engine ranking.
- Generating an XML sitemap to instruct search engines about the site’s pages and how often they are updated to ensure the site is indexed easily.
- Ensuring that the website was mobile-friendly because most users conduct searches on their mobile devices today.
- Optimizing the website structure and design for easy navigation by end-users and search engines.
Link Building
Link building is one of the most critical SEO aspects that we focused on. It helps the website build authority, relevance, and trustworthiness over time to ensure that it ranks higher on search engines. Some key takeaways in link building include:
- Ensuring that all links pointing to the website are from authoritative and reputable sources to maximize the site’s SEO potential.
- Incorporating guest post publishing or guest blogging to create more links and improve the site’s visibility and reach on other sites.
- Creating targeted linkable assets to boost the site’s link-building opportunities for authority and page ranking, hence driving traffic.
- Developing a strategy for web revitalization by updating and republishing major content to attract fresh incoming links
Results
The SEO promotion journey for the Video Camera repair service website in Bartlesville, Oklahoma, US was a success. After several months of implementing the SEO strategies we developed, the site saw the following improvements:
- The site’s Alexa Ranking improved from 10,000,000 to 3,000,000.
- The website’s page loading speed improved by 80%.
- The site’s mobile-friendliness improved by 97%.
- The site’s search engine ranking improved by 50% within a year.
In conclusion, it is paramount for local businesses to harness the power of Search Engine Optimization (SEO). By implementing best practices and continually refining strategies, it is possible to make significant improvements in your website’s search engine rankings and realize positive business results.