Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic by making a site more visible to users in search engine results pages (SERP). For businesses like talent agencies, having a website that ranks high in SERP is critical to attracting clients. In this portfolio case, we showcase our work on improving the SEO of a talent agency website in Stillwater, Oklahoma, USA.
The Situation
The talent agency in Stillwater caters to actors, models, and musicians. The agency had a website, but it was receiving minimal traffic. The site lacked optimization, both on-page and off-page, which prevented it from ranking higher in SERP. The agency wanted to improve their website SEO to generate more organic traffic and increase the number of clients.
The Approach
We followed a comprehensive approach to improve the SEO of the talent agency website. The approach consisted of the following steps:
- We conducted a keyword research to identify relevant keywords and phrases that targeted the agency’s audience. The keywords were integrated into the website’s content, meta tags, and image alt tags.
- We optimized the website structure, navigation, and URLs, ensuring they were SEO-friendly and easy for search engines to crawl.
- We created fresh, high-quality, and optimized content that addressed the agency’s target audience’s needs and pain points. We ensured that the content was regularly updated and published on the website’s blog section.
- We implemented on-page optimization techniques like Meta description, Header tags, and Schema markup to improve the website’s on-page optimization.
- We improved the website’s speed by compressing images and minimizing HTML, CSS, and JavaScript code.
- We developed a link-building strategy to increase the website’s domain authority, which included identifying relevant websites that could link back to the talent agency’s site.
- We monitored the website’s search engine rankings, traffic, and user engagement using Google Analytics and Google Search console. This ensured we could track the effectiveness of our SEO promotion strategies and make data-driven improvements.
The Results
The SEO promotion efforts led to improved visibility and higher SERP rankings for the talent agency website. The following results were recorded:
- The website’s organic traffic increased by 70% within three months of implementation.
- The website’s search engine ranking improved for relevant keywords and phrases, which improved the website’s visibility and increased the click-through rate.
- The website’s domain authority increased from 15 to 25, as backlinks from high-quality websites were created and submitted to various online directories, ensuring better online exposure.
- The website had its first new client application after two and a half months of SEO promotion.
The Key Takeaways
Here are some critical takeaways from our work on the talent agency website:
- Keyword research and optimization is critical for a website’s SEO success, especially for businesses targeting local clients in a specific geographical location.
- Regularly updated and optimized content is essential for improving website rankings and engaging with users.
- Optimizing website structure, speed, and navigation improves user experience and helps search engines crawl and index the site more effectively.
- Link building strategies, including creating high-quality backlinks, improve domain authority and website ranking on SERP.
- Consistent monitoring and evaluation of website traffic, search engine rankings, and user engagement is crucial to making data-driven improvements to a website’s SEO performance.
Conclusion
Improving the SEO of a talent agency website in Stillwater, Oklahoma, USA, required making the site more visible, user-friendly, and relevant. Our approach addressed these requirements, and our efforts led to improved visibility, domain authority, and traffic for the agency’s website. Our key takeaways offer insights that can apply to any business that wants to improve its website’s search engine ranking and grow organic traffic.