Introduction
As competition increases, businesses that provide services or sell products online have to focus on optimizing their online presence. Search engine optimization (SEO) is an important aspect of online business promotion, particularly for local search. In this article, we will discuss how we used SEO tactics to promote a water jet cutting service website in Brownsville, Texas, USA.
Industry Overview
According to Global Industry Analysts, Inc., the waterjet cutting industry is estimated to reach $1.3 billion by 2027. This significant growth in the industry means that businesses must be aggressive when competing for online visibility. Also, millennial buyers are reliant on online information and social media to purchase products and services. Consequently, optimizing a website for local search and keyword phrases can increase online visibility, traffic, and sales.
Initial Analysis
Before embarking on an SEO campaign, we analyzed the website. Data analysis revealed the following shortcomings:
- The website did not have a blog page.
- Some web pages did not have meta descriptions.
- Keywords were not applied to specific web pages.
The identified shortcomings were addressed, and the campaign kicked off.
SEO Strategies Used
The following strategies were used to increase the website’s ranking and visibility:
- Keyword Research – We conducted research to identify the keywords that customers use when searching for water jet cutting services in Brownsville, Texas. We used the free Google Keyword Planner tool to identify keywords with high search volume and less competition. The keywords were applied to specific web pages, including titles, meta descriptions, and website copy.
- Backlinking – It is essential to build a strong link profile for any website. We built quality links from other sites by publishing articles on relevant websites with backlinks to the client’s website. We also participated in local business directories and industry-related forums and social media.
- Content Marketing – We developed a blog page and created informative articles on industry trends, safety measures, maintenance, and other related topics. The aim was to create helpful content that could attract visitors to the site and encourage them to share the information on social media.
- Local SEO – We optimized the website for local search by creating a Google My Business listing. We ensured that the website registered with various local directories and added a page about the company on Yelp and Google Local.
Results
The SEO strategies used provided visible results within three months. The website saw an increase in traffic from 1500 visitors per month to 4,000 visitors per month, an increase of 165%. The website also saw an increase in leads. Since the start of the campaign, the website has received over 500 marketing-generated leads. Furthermore, the client’s business was on the first page of Google’s search results for “water jet cutting services” in Brownsville, Texas.
Conclusion
SEO promotion is undeniably essential to a business’s success in the online arena. It is not optional, particularly as competition increases. Our efforts in optimizing the client’s website for local search contributed to the increase in traffic and leads. The client was happy with the results, and we are proud of our achievements.