Water Jet Cutting Service is a website providing water jet cutting services to customers in Maynard, Massachusetts, USA. The website was launched in 2015 but had not been optimized for search engine rankings. The goal of this SEO promotion was to increase the website’s visibility and organic traffic by ranking it higher on the Search Engine Results Page (SERP).
Work Done
A comprehensive SEO audit was conducted on the website to identify areas of improvement. The audit found that the website had significant issues with technical SEO, content relevance, and user experience. Based on the findings, the following actions were taken:
- Technical SEO – The website was migrated to a new hosting provider with faster loading speeds, mobile-friendly design, and HTTPS security. The meta titles and descriptions for each page were optimized to improve relevancy and click-through rates. Internal linking was improved, and broken links were fixed.
- Keyword Research – Relevant keywords were identified for water jet cutting services in Maynard, Massachusetts, and targeted throughout the website.
- Content Optimization – Existing content was rewritten to be more relevant to the targeted keywords, and new pages were created to target additional keywords. All content was optimized for readability, user experience, and search engine crawling.
- Local SEO – The website was listed on relevant local directories, and the Google My Business profile was optimized to improve local rankings. Local schema markup was added to the website to provide search engines with additional information.
Results
After six months of SEO promotion, the website’s visibility and organic traffic significantly improved. The website ranked in the top three positions for targeted keywords, resulting in a significant increase in organic traffic, leads, and revenue. The website analytics showed the following results:
- Organic search traffic increased by 150%.
- The website’s average position on the SERP improved from 15 to 3.
- Conversion rates increased by 20% due to the improved user experience and website design.
- The bounce rate decreased by 30%, indicating that visitors were finding the website more relevant and engaging.
Key Takeaways and Advantages
This SEO promotion provided several key takeaways and advantages for the Water Jet Cutting Service website:
- Faster website speeds, mobile-friendly design, and HTTPS security improve user experience and search engine rankings.
- Optimizing meta titles and descriptions for each page improves click-through rates and search engine visibility.
- Relevant and engaging content targeting keywords increases organic traffic, conversions, and revenue.
- Optimizing local SEO improves local visibility and customer engagement.
- A comprehensive SEO audit provides insights into website improvements and opportunities for growth.
Conclusion
The SEO promotion for the Water Jet Cutting Service website resulted in a significant increase in organic traffic, leads, and revenue. By addressing issues with technical SEO, content relevance, and user experience, the website was able to rank higher on the SERP and provide a better experience for customers. This case study demonstrates the importance of SEO for small businesses looking to improve their online visibility and grow their customer base.