SEO promotion is a vital part of any digital marketing strategy. In today’s digital age where almost all transactions take place online, it’s crucial for businesses to have a strong online presence. And to have a strong online presence, having a website on top of the search engine results page (SERP) is essential. This report will discuss the work done to promote an aircraft rental website to the top SERP.
The Client
The client is an aircraft rental service based in Auburn, Massachusetts, US. The company offers a range of aircraft rental services, including private jet charter and helicopter hire for business and personal use. They have been in business for over 20 years and have served hundreds of clients in the US.
The Challenge
The client came to us with a challenge to increase their online visibility. The client’s website was not ranking well on major search engines like Google, Bing, and Yahoo. As a result, the website was not receiving enough traffic, and the client was not getting enough leads. The client faced stiff competition from established players in the industry. The objective was to improve the website ranking on the SERP and increase lead generation.
The Strategy
The first step was a thorough analysis of the client’s website. We identified the technical issues that might be contributing to the website’s poor ranking. The website had usability issues, site-speed problems, and content quality problems. We recommended changes and improvements to the website that would make it more user-friendly, faster, and higher quality to contribute to a better user experience.
Keyword research was also done to identify the relevant and high-traffic keywords related to the client’s business. We analyzed the competition and identified the gaps that we could tap into to improve the website’s ranking. The content was optimized for the identified keywords that informed the various content additions to the website.
We also focused on building quality backlinks to the website. We developed a link-building strategy that targeted only high-quality websites. We ensured that all links coming to the website were natural, relevant, and from high authority websites.
The Result
The SEO promotion measures implemented saw a significant improvement in the website’s ranking on major search engines. The website now consistently ranks on the first page of the SERP for relevant keywords. The client has seen a surge in traffic to the website and an increase in the number of leads generated. The client is satisfied with the results and has reported an overall increase in business turnover since the SEO implementation.
Key Takeaways
- Thorough analysis of a website’s technical issues is critical to identifying the reasons for poor ranking.
- Keyword research assists in identifying the right keywords to optimize website content and drive traffic.
- A targeted link-building strategy helps build website authority from quality links.
- Consistent SEO promotion efforts is vital for a website’s continued success and growth.
Conclusion
SEO promotion is a continuous effort that requires thorough analysis, research, and strategy. At the end of this project, our client now enjoys increased online visibility, consistent traffic, and a surge in leads. Businesses like our client need to invest in SEO promotion efforts to reap the benefits of having a strong online presence.