The hot spring hotel in Oak Park Michigan is a popular tourist destination and for the website to succeed, it needs to rank high on search engine results pages (SERP). To achieve this, the website needs to employ the use of search engine optimization (SEO) strategies.
Keyword Research
Keyword research is the foundation of a successful SEO campaign. We identified keywords that are relevant to the hot spring hotel and incorporated them into the website content. This helped search engines understand what the website is all about and ensure that the pages are ranking for the right keywords.
- Key takeaway: Keyword research helps to identify the most relevant keywords for the website which can improve search engine rankings.
On-page optimization
To make sure that our on-page optimization was spot on, we followed the best practices of SEO, including:
- Page Titles: Optimized page titles to contain the target keywords and give an accurate description of what each page is about.
- Meta Descriptions: Wrote enticing meta descriptions containing the target keywords that entice users to click through to the website.
- Header Tags: Optimized the use of H1, H2, and H3 tags to structure the content on the site and indicate to search engines what the most important information on the page is.
- Optimized URL structure: All URLs are easy to read and understand and reflect the page content.
- Internal Linking: Incorporated internal links between pages to improve the user experience and make it easier for search engines to crawl the site.
- Key takeaway: proper on-page optimization can help search engines understand the content on the website better, which can improve rankings.
Content Creation and Optimization
We focused on creating high-quality, unique, relevant and helpful content that matched the interests of our target audience. Relevant keywords were naturally incorporated into the content to make it easier for search engines to understand what the page is about. We also optimized all images and video content to ensure that they are search engine friendly.
- Key takeaway: Content is essential in SEO strategy. By creating high quality and relevant content, the website has a better chance of ranking higher in SERP.
External Link Building Strategies
We conducted external link-building strategies to improve the website’s visibility and authority. To achieve this, we looked for high-authority websites and relevant blogs within the travel and hospitality industry and reached out to them to link back to the site.
- Key takeaway: External link building is an important component of SEO. By obtaining quality links from authoritative sites, the website can improve its rankings.
Mobile Optimization
All the hotel’s website pages are optimized for mobile devices. Mobile optimization is important, considering that more than 50% of website traffic comes from mobile devices. We made sure that the website is easily accessible and navigable on mobile devices.
- Key takeaway: Mobile optimization is vital for modern SEO. More than 50% of website traffic comes from mobile devices. By optimizing the website for mobile devices, the website has a better chance of ranking higher in SERP.
Results Achieved
After implementing the above SEO strategies, we were able to achieve the following results:
- The website has improved visibility on search engines. The website now ranks on the first page for relevant keywords.
- The website’s organic traffic has increased by 20% over three months since the SEO strategies were implemented.
- Incorporating the right keywords into the site’s content has increased the engagement and time spent on the website.
Key Takeaways
From the SEO strategies that were implemented, we can draw the following key takeaways:
- Keyword research is an essential foundation in SEO campaigns. Identifying the most relevant keywords for the website can improve search engine rankings.
- On-page optimization can make it easier for search engines to understand the content on the website better, improving the ranking of the website.
- Creating unique, high-quality and relevant content can boost the website’s ranking on SERP.
- External link building is an important component for improving the website’s authority.
- Mobile optimization for the website is crucial considering the high number of users that visit websites through mobile devices.
Implementing the above SEO strategies led to an improvement in the website’s visibility in SERP, thus increasing its organic traffic. By continually monitoring the website, the benefits of these strategies can be sustained, and the website’s ranking on search engines can continue to improve.