The Registration Chamber in Frankford, NJ, wanted to promote its website to the top search engine results page (SERP). We were hired to assess the current state of the website and implement strategies to improve its SEO ranking.
Website Analysis
We began the project by conducting a thorough analysis of the website to identify potential areas for improvement. We looked at the website’s structure, content, keywords, and backlink profile.
- We found that the website structure was not optimized for SEO. Pages were not properly named or organized, resulting in confusion for both users and search engines.
- The content of the website lacked optimization for any specific keywords or phrases. While it was informative and well-written, it did not target any particular audience or market.
- The website had numerous broken links, resulting in a poor user experience. Additionally, the website’s backlink profile was weak, with few relevant or authoritative external links leading to it.
Strategy Implementation
Based on our analysis, we developed a comprehensive SEO strategy for the Registration Chamber website.
- We implemented a strong site structure by renaming pages and creating a logical hierarchy through the use of headers and subheaders. This helped search engines better understand the website’s content.
- We revised the website’s content to include relevant keywords and phrases. This helped to make the website more visible to search engines and to users searching for related information.
- We fixed all broken links, making sure that users experienced no issues while navigating the site. We also submitted the website for inclusion in online directories and optimize its Google My Business listing to get backlinks from authoritative and relevant sources.
Results
After three months of implementing our SEO strategy, the website showed remarkable improvement in its SEO ranking. Our work resulted in the following outcomes:
- The website’s ranking on SERP significantly improved from page 10 to page 2, thereby increasing visibility and traffic on the site.
- The optimized content made the website more informative, relevant and engaging for its target audience.
- The site received a steady stream of targeted traffic from search engines and directories, resulting in a higher rate of conversions and increased revenue.
Conclusion
SEO takes time and effort, but it is worth the investment. By implementing a comprehensive SEO strategy and keeping up with the latest industry trends, we were able to enhance the visibility of the Registration Chamber website and promote it to the top SERP. Our work helped to improve the user experience and drive traffic and conversions on the site.