With the ever-growing trend of digitalization, businesses are realizing the importance of an online presence. Bricklaying services in Taneytown Maryland are no exception to this trend, due to the increasing competition in the industry. It is vital for bricklaying businesses to implement Search Engine Optimization (SEO) strategies to rank higher on search engines like Google, Yahoo, or Bing. This report elaborates on the SEO strategies implemented by a bricklayer website in Taneytown Maryland to improve its visibility on the top SERP.

Website SEO Audit

Before implementing any SEO strategy, it was essential to conduct a website audit. The purpose of conducting the audit is to identify the areas that require improvement. The audit revealed that the website lacked proper page titles, descriptions, header tags, alt tags, and meta tags. Additionally, several web pages had missing internal and external links, leading to difficulty in ranking higher. Consequently, a comprehensive SEO plan was implemented to address these issues.

SEO Strategies Implemented to Promote the Website

The following SEO strategies were implemented to make the website more visible on the top SERP.

1. Keyword Research

The initial step involved conducting keyword research relevant to the bricklaying services provided by the website in Taneytown Maryland. The most commonly searched keywords by users in need of bricklaying solutions were identified and incorporated into the website’s content. The website geared its content towards a particular audience, using specific keywords that were relevant and likely to be used by users searching for bricklaying services in Taneytown Maryland.

2. On-Page Optimization

On-page optimization refers to improving the elements present on your website to enhance its visibility. The following steps were taken:

  • Page Titles and Descriptions: All web pages’ titles and descriptions were made more descriptive and relevant to the content present on the page.
  • Header and Footer Tags: Both header and footer tags were added to every web page on the website.
  • Image Optimization: All images on the website were optimized with relevant alt tags and descriptions.
  • Internal Linking: An internal linking strategy was implemented across all web pages to enable users to find other relevant content on the website quickly.
  • External Linking: In addition to internal linking, external linking to authoritative websites was incorporated into the website’s content to boost the website’s credibility.

3. Technical Optimization

Technical optimization involved addressing technical issues that hindered the website’s visibility and ranking on the top SERP. The following technical optimizations were done:

  • Website Speed: The website’s loading speed was optimized, ensuring it loaded quickly on all devices.
  • Mobile Optimization: A mobile-responsive website design was implemented, ensuring every user, regardless of the device used, had a seamless user experience.
  • SSL Certification: An SSL certification was added to the website to boost its credibility and protect user-information.


The implementation of the SEO strategies highlighted above had a tremendous impact on the website’s visibility on the top SERP. In a span of three months, the following results were obtained:

  • A 62% increase in the website’s organic traffic.
  • The website’s bounce rate reduced by over 45%, indicating that users stayed longer on the website.
  • Ranking for relevant keywords improved significantly, with the website ranking first for search queries such as “Bricklaying services in Taneytown Maryland.”

Key Takeaway

The implementation of SEO strategies is crucial in improving a website’s visibility on the top SERP. An SEO audit is essential in identifying areas that need improvement, and relevant SEO strategies can be implemented to enhance a website’s visibility. Keywords research, on-page optimization, and technical optimization are the core strategies implemented. If done correctly, SEO strategies can yield significant results, including increased organic traffic and improved website ranking on search engines.

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