As the world has been shifting to cleaner and greener energy sources, power plants have been a crucial source of energy. The power plant industry has been expanding, making it even more important for power plant equipment suppliers to have a strong online presence. Our team was tasked with promoting a power plant equipment supplier’s website to the top of Search Engine Results Pages (SERP).
The Starting Point
The power plant equipment supplier’s website had a strong foundation, but it wasn’t performing well on SERP. There were several areas that needed improvement:
- Absence of the relevant and high-quality content
- Absence of keywords and meta descriptions
- Absence of internal linking
- Site load time was high
- Website design was outmoded
Our team needed to address these issues to improve the website’s ranking and create a robust SEO strategy.
The Approach
Our team developed an SEO strategy based on thorough research of the industry, the competition, and the company’s target keywords. We focused on technical SEO, on-page SEO, and off-page SEO to achieve the desired results.
Technical SEO:
- We optimized the website’s load time by compressing image files and minifying the code.
- We added XML sitemap and robot.txt files to the website to make it easy for search engines to crawl and index it.
- We fixed URL structures and schema markup to improve the user experience and boost the website’s credibility.
On-Page SEO:
- We added relevant keywords and descriptions to each page, meta-titles, meta-descriptions, and images’ alt attributes.
- We prioritized the internal linking structure, so both users and search engines can navigate the website easily.
- We created an informative blog that would appeal to the target audience and highlight the company’s expertise in the industry.
Off-Page SEO:
- We focused on link building through guest posting and outreach activities. We built backlinks to the website pages with high target keywords density.
- We improved the company’s online presence by ensuring it was listed accurately on other directories and listings.
The Results
After four months of the SEO promotion campaign, our team saw a significant increase in the website’s visibility in the SERP. The results were impressive. The power plant equipment supplier’s website ranked in the top three positions for most target keywords, where it was previously ranking on the third or fourth page. These results have brought in significant benefits:
- Increased organic traffic by more than 200% in the first quarter after the SEO campaign.
- Increased engagement on the website which resulted in over 100 leads.
- Increased the website’s credibility and online presence.
Key Takeaways
Effective SEO promotion is fundamental to online success. It is essential to develop and implement a robust SEO strategy to improve the website’s visibility and ranking. Our team’s success in promoting a power plant equipment supplier’s website provides three critical lessons:
- The importance of accurate research and analysis to develop an effective SEO strategy
- The importance of optimizing websites for both users and search engines to improve their ranking and attract organic traffic
- The importance of developing engaging content that highlights the company’s expertise and appeals to the target audience
In conclusion, our team is proud to have successfully promoted a power plant equipment supplier’s website in Plainsboro New Jersey. We created a robust SEO strategy that promoted the website to the top of the SERP. These results can be replicated for any website with similar issues.