Introduction
In today’s world, having a website is not enough to reach your target audience and attract potential clients. It’s crucial to have search engine optimization (SEO) strategies in place to rank high on search engine results pages (SERP). This report serves as a guide to the work done for a photography business in Citrus Springs, Florida, to improve their website’s SEO ranking and drive more traffic to their website.
Ongoing SEO Efforts
Website Analysis
Our team began by conducting an in-depth analysis of the website to identify any issues that might prevent it from ranking high on search engines. This involved reviewing their website structure, content, and backlinks.
Keyword Research
A comprehensive keyword research was done to identify targeted keywords for the website. This included analyzing keywords used by competitors, their search volumes and difficulty to rank for them.
On-page Optimization
Our team re-worked existing content with the identified target keywords to improve relevance and readability to both users and search engines. We also optimized the website’s meta tags and header tags to make it easier for search engines to understand the website’s content and structure.
Backlinking Strategy
Creating backlinks from relevant, high-authority websites is essential for boosting a website’s domain reputation. We developed a backlinking strategy that involved reaching out to other photography-related sites to create reciprocal link exchanges. We also utilized social media platforms to share their content and build quality backlinks.
Results Achieved
Improved SERP Ranking
Our ongoing SEO efforts resulted in a significant increase in SERP ranking for targeted keywords. In just three months, the website ranked on the first page for several high-volume keywords such as “portrait studio citrus springs FL” and “professional photography citrus springs.”
Increased Organic Traffic
The targeted keywords we optimized for brought in a considerable increase in organic traffic for the website. There was a 200% increase in organic search traffic in the first month and a steady increase every month that followed.
Higher Site Engagement
With the improved ranking and increased traffic, users spend more time on the website. There was a 30% increase in average session duration, reducing the bounce rate by 20%.
Key Takeaways
- Keyword research is essential to target high-volume keywords that will drive organic traffic to the website.
- On-page optimization plays a crucial role in search engine rankings. Use clear and concise content that targets specific keywords.
- Building quality links from high-authority websites improves domain reputation and boosts search engine rankings.
- Creating engaging content that encourages users to engage with the website impacts conversion rates and the chance that they will become customers.
Conclusion
The SEO strategy implemented resulted in top SERP ranking, increased organic traffic, and higher website engagement. Through keyword research, optimization, and link building, our team has put the Citrus Spring’s Premier Portrait Studio website on the map. The resulting increase in web traffic and customer engagement is a testament to the effectiveness of the SEO strategies employed.