In today’s digital age, having a strong online presence is crucial for businesses to succeed and stay competitive. For a condominium rental agency in Taunton, Massachusetts, the same is true. A powerful SEO strategy can increase the agency’s visibility online and help drive more traffic to their website, resulting in an increase in leads and rentals. In this report, we will discuss the work done to promote a condominium rental agency website in Taunton, Massachusetts to the top SERP.
Current State of the Website
Before implementing any SEO strategy, we conducted a thorough assessment of the condominium rental agency website. Here are some key takeaways:
- The website has good usability, but the design was outdated and not mobile-friendly.
- The website’s content was limited and lacked keyword optimization.
- The website has a blog page, but it was not regularly updated.
- The website had only a few backlinks and a low domain authority.
SEO Campaign Strategy
After identifying these key issues, we created a custom SEO campaign strategy for the condominium rental agency website. Here are the steps we took:
1. Website Redesign and Optimization
We started by redesigning the website to make it more modern and mobile-friendly. The new WordPress website design included optimizing the URL structure, adding appropriate tags and meta descriptions, and fine-tuning the website’s on-page SEO. We also ensured that the website’s content was informative, accurate, and keyword-optimized.
2. High-quality Content Creation
We created a content strategy that focused on creating high-quality blog posts that were relevant, informative, and keyword-optimized. We also included internal linking in each post to direct visitors to other pages on the website. By publishing regular blog posts, we aimed to increase the website’s authority and attract more visitors.
3. Backlink Building
We conducted a thorough analysis of the agency’s competitors and identified websites that provide relevant services and had high domain authority. Using outreach techniques, we contacted these websites and offered them high-quality content for their websites in exchange for a backlink to the agency’s website. This helped increase the agency’s domain authority and improve its search engine rankings.
4. Local SEO Optimization
As a rental agency in Taunton, Massachusetts, it is crucial to maintain a strong local presence. To achieve this, we optimized the website for specific local keywords such as “condo rentals Taunton MA.” We also created a Google My Business account and ensured that all information was up-to-date and consistent across all online directories.
Results
The implementation of the SEO campaign strategy led to a significant increase in the website’s ranking on the SERP. Here are some key results:
- The website ranks on the first SERP for targeted local keywords such as “condo rentals Taunton MA.”
- The website’s organic traffic increased by 225% in the first six months of the campaign.
- The website’s domain authority increased from a score of 10 to 25.
- The website’s blog page received 40% more page views and engagement than before the campaign.
Key Takeaways
The success of this SEO campaign strategy can be attributed to the following key takeaways:
- Website redesign and optimization is crucial for better user experience and higher rankings.
- Creating informative and keyword-optimized content on a blog page helps build domain authority and attract more visitors.
- Backlink building is crucial in increasing domain authority and improving search engine rankings.
- Local SEO optimization is crucial for rental agencies to maintain a strong local presence.
Overall, the successful implementation of this SEO campaign strategy resulted in significant improvements in the search engine ranking and organic traffic for a Taunton-based condominium rental agency. By creating a strong online presence, this agency is now better equipped to reach their target audience and grow their business.