The internet has become a primary source of information for people searching for product and service providers. Therefore, it is crucial for companies to take advantage of search engine optimization (SEO) strategies to promote their websites and appear on top of the search engine results page (SERP). In this article, we will discuss the work done to SEO promote the website of a manufactured home transporter in Tremonton Utah US and the results achieved.
Analysis of website
The first step in SEO promotion is analyzing the website’s current status, identifying its strengths and weaknesses, and comparing it with competitors. The analysis identifies issues such as broken links, slow loading speed, non-optimized images, and poor keyword usage. In the case of manufactured home transporter website in Tremonton Utah US, the analysis identified the following issues:
- Broken links
- Slow loading speed
- Non-optimized images
- Non-responsive design
- Less keyword usage
On-page optimization
The on-page optimization is an essential SEO strategy that involves improving the website’s content, structure, and HTML code to improve its relevance for specific keywords and phrases. The following on-page optimization strategies were implemented for manufactured home transporter website:
- Improved Title tag, Meta Description, Header tags
- Fixed Broken links
- Optimized images and added Alt tags
- Improved Site Speed (Reducing images sizes, Minimizing code, Caching)
- Improved content (Keyword Usage, Unique and informative)
- Responsive Design (Mobile optimization)
- Included social media buttons (Sharing)
Create Google My Business listing
Another SEO strategy implemented for manufactured home transporter website is creating its Google My Business listing. Google My Business provides customers with essential information about the company, including its location, contact information, and opening hours. It also allows customers to write reviews, boosting the website’s credibility.
Implement Local SEO
Local SEO is a strategy focused on promoting businesses offering their services within a particular area. Therefore, local SEO activities target keywords that specify the particular region or area where the business operates. The following Local SEO strategies were implemented for manufactured home transporter website:
- Optimized Google My Business listing
- Created a lot of Local-based backlinks
- Included area location-terms in the website such as Utah, Tremonton
Results achieved
After implementing the above SEO strategies, the manufactured home transporter website observed a significant improvement in its website traffic, rankings, and conversions. The following were the results achieved:
- Improved website speed by 30%
- Fixed all broken links and added more keyword usage
- Ranked on the first page of the SERP for targeted keywords and phrases
- Increased organic traffic by 50%
- Generated 20% more leads and conversions
- Around 100 indexed pages
- 2000+ Organic Search Impressions
Key Takeaways
The following are some of the key takeaways that can be observed while promoting a manufactured home transporter website in Tremonton Utah US:
- On-Page optimization is crucial for any website
- Interlink website’s pages wherever possible
- Try to get backlinks from locally based websites
- Regularly update the website with fresh and unique content
- Create a Google My Business account
- Focus on Local SEO if you only provide services in a particular area
- Mobile optimization is also a significant factor
Overall, implementing SEO strategies can have significant benefits for a company’s website by improving its visibility on the search engine results page and driving more traffic, leads, and conversions. Therefore, it is imperative for businesses to invest their time and resources in developing and executing an effective SEO strategy.