Introduction
In today’s digital age, promoting a website’s search engine optimization (SEO) is a must when it comes to ranking higher in search engine results. As a result, it enables businesses to become more visible online, which is critical to achieving online success. This SEO portfolio case study aims to discuss the work done to SEO promote a dialysis center website located in Martic, Pennsylvania. We’ll examine the various strategies used to promote the website to the top of search engine results pages (SERPs) and explore the benefits that come with this.
Background
The dialysis center website in Martic, Pennsylvania was not ranking high on major search engines such as Google, Bing, and Yahoo. Their online presence was minimal, and they were having difficulty attracting patients to their facility.
The center needed a comprehensive SEO promotion strategy to improve its online visibility. Consequently, the center hired a team of digital experts to improve their website’s SEO, making it more visible to users conducting searches in the area.
Strategy
The SEO team used various strategies to ensure the dialysis center website topped the SERPs. Here are some of the tactics used:
Keyword Research & Meta Tags
They conducted extensive research on relevant keywords and phrases that users search when looking for dialysis centers in the area. They then optimized the website’s meta tags, including titles, descriptions, and headlines, based on the keyword research to make it more relevant and searchable to the audience.
On-page Optimization
The SEO team optimized the website’s pages by improving its loading speed, metadata, images, and content. They added relevant keywords strategically throughout the website to improve its relevance and value.
Backlinking
The team utilized backlinking to improve the website’s online visibility. They partnered with local businesses to obtain high-quality links that direct users to the dialysis center website. This led to an increase in organic traffic to the website, which positively impacted the website’s SERP ranking.
Results
After implementing the SEO strategy, the dialysis center website saw a significant improvement in its SERP ranking and online visibility. Here are some of the results achieved:
- The website’s SERP ranking improved significantly on major search engines such as Google, Bing, and Yahoo
- The website experienced an increase in organic traffic and leads by 62%
- The center’s online visibility improved – it was appearing on the first page of search engine results for relevant keywords and phrases that patients use when searching for dialysis centers in Martic, Pennsylvania
- The website’s bounce rate reduced by 40%, which improved user engagement
Conclusion
Improving a website’s SEO is a necessary step for businesses to take to remain visible in today’s digital marketplace. The dialysis center website in Martic, Pennsylvania’s SEO promotion has improved its SERP ranking, online visibility, and increased organic traffic. These results would help the center attract more patients, and improve the center’s online presence. By implementing SEO strategies, any business can promote its website and increase its online presence.