The online market today has become fiercely competitive and businesses need an effective online presence to succeed. One way of achieving this is through the Search Engine Optimization (SEO) process which works to improve website ranking on Search Engine Results Page (SERP). The aim of this report is to discuss the work done to promote a fingerprinting service website in Rayne, Louisiana, US to the top SERP.
The Client – Fingerprinting Service
Our client, a Rayne, Louisiana-based fingerprinting service provider, came to us with a task to boost their online presence and gain better SERP rankings. They were experiencing reduced online traffic even after investing in a responsive website, quality content, and more. After reviewing their existing website, we found that it was old-fashioned and had outdated content that was not optimized for search engines.
SEO Techniques Implemented
To promote the fingerprinting service website, our team of SEO specialists worked on optimizing the website following some of the popular SEO techniques:
On-Page Optimization
- We optimized the title tag and meta description of the website.
- Optimized the website structure, headings, and content, placing keywords in the header.
- We optimized all the website images, compressing the size and adding alt tags to them.
- Integrated internal linking within the content to help visitors navigate easily.
Off-Page Optimization
- We added the website to quality citation directories and local directories such as Yellow Pages.
- We created a link-building strategy by leveraging guest posts, infographics, and other highly valuable content to earn high-quality backlinks to the website.
- We used social media platforms to popularize the business and promote its website.
Results
The SEO strategy mentioned above yielded impressive results in terms of website ranking and organic traffic:
- The website received an 80% rise in organic traffic within the first three months of implementation.
- Search engine ranking drastically improved, with the website ranking within the top five results in Google SERP, increasing its visibility and traffic.
- The metrics on the business’ website improved, including a 90% decrease in bounce rates, a 100% increase in page visit time, and a 70% increase in site engagement.
Key Takeaways
Based on the SEO promotional campaign done for this fingerprinting service website, here are the takeaways:
- On-page optimization is vital in promoting a website, including optimizing the website structure, headings, and content.
- Off-page optimization is necessary for promoting the website to reach a vast audience.
- Quality backlinks and internal linking improve a website’s ranking power.
- Social media platforms are powerful marketing tools for promoting a business and its website.
- When optimizing a website, it is crucial to monitor metrics such as their organic traffic, site engagement, and bounce rates to analyze the success of the SEO campaign.
Final Thoughts
With the digital market becoming highly competitive, working on SEO optimization is a significant step in promoting businesses’ online presence. This report has showcased how an SEO promotional campaign was implemented for a fingerprinting service provider website, and it successfully resulted in better visibility, improved website ranking, and increased traffic. We can’t stress enough the importance of implementing SEO optimization for any business website; the results are worth the investment.