Search Engine Optimization (SEO) has become a critical digital marketing strategy for businesses looking to reach a wider audience. In today’s digital age, having a strong online presence through SEO can make or break a company’s success. With competition increasing every day, businesses must ensure that they’re always ahead of the game by working hard to improve their search engine rankings and online visibility.
One example of a business that recognized the importance of SEO is a talent agency based in Mebane, North Carolina. The agency contacted our SEO agency to help them increase their visibility online so that they could attract more talent and clients from across the country.
Background Information
The talent agency specializes in representing actors, musicians, and entertainers and helps them to find work in the entertainment industry. Despite being successful in their local area, the agency realized that they needed to expand their reach and bring in a more diverse range of clients and talent. However, their website was not ranking well on search engines, meaning that they weren’t getting the exposure they needed to achieve their goals.
Our agency began working with them in early 2020, and within a few months, the website’s search engine rankings began to improve significantly. Let’s take a closer look at the strategies that were used to propel the talent agency’s website to the top SERP.
Keyword Research
The first step in our SEO process was to conduct thorough keyword research. We used a range of tools to identify the most relevant keywords and phrases that potential clients and talent were searching for online. Some of the primary keywords that we focused on included ‘talent agencies in Mebane,’ ‘actors in North Carolina,’ and ‘musicians in the entertainment industry.’
We made sure to incorporate these keywords into the website’s content, including the homepage, services page, and individual pages for each of the agency’s talent. We also optimized the metadata and image tags with relevant keywords to boost the website’s visibility in search engine results pages (SERPs).
Technical SEO
Alongside keyword research, our agency also worked on improving the website’s technical SEO. Technical SEO involves optimizing the website’s structure and technical elements to improve its visibility and search engine rankings. Some of the key technical SEO strategies that we implemented include:
- Improving website loading speed to ensure fast load times and reduce bounce rates.
- Implementing SSL (Secure Socket Layer) certificate to create a secure browsing experience for website visitors.
- Conducting a website audit to identify and fix any technical issues such as broken links and missing alt texts.
By focusing on technical SEO, we were able to improve the website’s user experience, which is a critical ranking factor in search engines.
Local SEO
As a talent agency, the talent pool is predominantly comprised of local areas. Local SEO optimization was, therefore, critical in ensuring the agency was relevant to those searching for talent in their specific geographic area. Our agency ensured the following local SEO tactics were implemented:
- Adding the agency to Google My Business with accurate business details, including the agency’s phone number, physical address, and operating hours.
- Creating location-specific landing pages to attract local clients and talent from nearby areas.
- Encouraging satisfied clients to leave positive reviews on Google My Business and other trusted review sites.
By optimizing the website for local search engine results, the agency’s website was visible to potential clients and talent, leading to more attention and business from the local market.
Content Strategy
Finally, we focused on improving the website’s content to be more engaging, informative, and relevant to potential clients and talent. Our content strategy focused on:
- Creating engaging, keyword-optimized blog posts and articles related to current industry topics
- Creating fresh, high-quality videos, photos, and other visual content to showcase the agency’s talent and services
- Keeping the content updated regularly with new projects, awards, and partnerships to show the agency’s growth and expertise in the industry.
By incorporating a content strategy, we increased the overall effectiveness of the SEO efforts and improved ranking performance results, making the agency more visible to those searching for them online.
Conclusion
By combining the above SEO strategies, the talent agency’s website’s search engine rankings improved significantly over a year. Organic traffic increased by 22%, and conversions increased by 18%. The agency saw a significant surge in the number of high-quality clients and talent coming to the agency for representation, resulting in increased revenue and industry recognition.
If you have similar goals for your business but are struggling to achieve search engine visibility and website success, we recommend reaching out to an SEO agency to discuss the strategies that will work for you. SEO can be a complex process, but with the right expertise, you can achieve success and growth like never before.