As the competition in the industrial gas supply industry continues to rise, businesses must ensure that their online visibility is top-notch. With consumers mainly searching for products and services online, it is imperative to have an SEO-promoted website that ranks high on SERP to attract potential clients. An industrial gas supplier in Livonia Michigan reached out to us for assistance in promoting their website to the top SERP of Google. In this article, we’ll discuss the methodology we implemented to help them achieve their goal.
Step 1: Website Audit
The first step in promoting an industrial gas supplier’s website was conducting an extensive website audit. This audit provided us with crucial information that enabled us to identify areas that required optimization. During our audit, we tracked onsite metrics such as page speed, site architecture, and indexation status and off-site metrics like backlink profile, and competitor analysis.
- Key takeaways:
- Identifying areas of improvement is critical in crafting an effective SEO strategy.
- Tracking onsite and off-site metrics is necessary for accomplishing a comprehensive website audit.
Step 2: Keyword Research and Analysis
After the website audit completion, the next step was conducting keyword research and analysis. We identified the relevant keywords and phrases that potential customers were using when searching for industrial gas products in Livonia, Michigan. We used numerous keyword research tools like Ahrefs and Google Keyword Planner. We also analyzed competitors within the industry who had already optimized for certain keywords and attempted to beat them to rank for these keywords.
- Key takeaways:
- Keyword research forms the bedrock of every effective SEO strategy.
- Usage of keyword research tools can simplify the keyword research process.
- Analyzing competitor keywords can help outrank them on search engines.
Step 3: Website Optimization
The website audit and keyword research information formed the basis of the website optimization phase. We optimized the website by implementing on-page optimization techniques that included optimizing meta tags, content optimization, URL structure optimization, responsive design, and the removal of broken links. We also optimized the website’s images with descriptive titles and implemented schema markup to highlight the website’s vital information.
- Key takeaways:
- On-page optimization forms the foundation of an effective SEO strategy.
- Responsive design ensures that the website is viewable in devices of different screen sizes.
- Schema markup helps search engines provide rich snippets about the website in search results.
Step 4: Content Marketing
Content marketing is a vital technique that enables businesses to reach their potential clients effectively. We developed high-quality content that was relevant to the target audience and optimized it with the relevant targeted keywords. We ensured that the content was visually engaging, informative, and easy to read.
- Key takeaways:
- Quality content is necessary for compelling potential customers to visit the website.
- Content optimization is vital in ensuring that search engines recognize the webpage for targeted keywords.
Step 5: Link Building
Link building remains a critical factor that plays a role in website ranking on SERP. We developed high-quality, relevant, and authoritative backlinks for the website. We ensured that the links came from reputable websites within the same industry.
- Key takeaways:
- Link building is necessary in amplifying the website’s authority and credibility in search engines.
- Quality and relevant backlinks are crucial in promoting the website to the top SERP.
Results
The five-step methodology we deployed in promoting the industrial gas supplier’s website in Livonia, Michigan, produced impressive results. The website was able to rank high on SERP, increasing the website’s organic traffic. We also achieved an increase in leads and brand awareness, promoting the client’s business to thousands of potential customers.
- Key takeaways:
- An effective SEO strategy promotes a website’s visibility, ultimately boosting traffic and lead generation.
- SEO promotion aids businesses in achieving long-term profitability and sustainability.
Conclusion
SEO promotion is critical in promoting a website’s visibility, creating brand awareness, and driving traffic to the website. Our five-step methodology helped the industrial gas supplier’s website in Livonia, Michigan, achieve top SERP. It resulted in increased organic traffic, brand awareness, and lead generation, a critical factor in promoting businesses’ long-term profitability and growth.