Small local businesses that run their websites don’t often receive enough visibility in SERP. The pen store website in Byram, New Jersey faced a similar issue where their website lacked adequate visibility amongst the bigger players in the industry.
Our team, with our expertise in SEO, took on the challenge of promoting the pen store website, and in a matter of a few months, we were able to take the website to the top SERP. In this report, we will discuss in detail the work done to achieve this milestone and the key takeaways one can have from our experience.
Keyword Research and Optimization Strategy
Keyword research is the backbone of any SEO optimization campaign. Our team began by conducting extensive research on relevant keywords for the pen store website, keeping in mind the region, competition, and user search intent. We shortlisted the following set of keywords:
- Pen store in Byram, New Jersey
- Buy pens in New Jersey
- Quality pens in Byram
- Pen shop near me
Once we had our list of keywords, we began optimizing the website’s content, meta tags, descriptions, headings, and various other aspects to ensure that the website ranks high on SERP for these keywords. Additionally, we carried out backlink building strategies to acquire high-quality backlinks through link-building campaigns using guest posts, directories, and other industry-specific websites.
Content Optimization and Strategy
Content optimization is crucial for on-page SEO optimization. Our team made sure the website had high-quality content enriched with the targeted keywords and provided relevant information to the users. We created a blog section and added content such as “Different types of pens to enhance your writing experience”, “Why do fountain pens remain popular?”, “The history of ballpoint pens” etc. For the pen store website, we targeted users in different stages of the buying journey with content that focused on educating customers on various aspects of the products offered.
Furthermore, we made sure all the content provided on the website was original, unique, and had relevant information to give users a clear idea about the products and services. We also ensured that the content was optimized with all the necessary on-page SEO factors and followed the latest industry trends and the best SEO practices.
Website Structure and Performance Optimization
Website performance optimization and structure play a critical role in improving a website’s SEO ranking. With this in mind, we began working on the website’s performance. We fixed all the issues with the website’s speed, load time, and responsiveness on different devices. We achieved this by removing unnecessary CSS and JavaScript files, optimizing web page images and compressing files to reduce the website’s loading time.
We were careful in ensuring that the website’s structure was straightforward and easy to navigate. We made sure that all the web pages had appropriate interlinked internal pages and appropriate meta-description and keyword tags to improve the website’s crawlability and indexing. We structured the website’s sitemap in such a way that it helped improve the website’s crawlability and helped the users in navigating through the website with ease.
Key Takeaways
- Keyword research and optimization are essential for improving the ranking of websites on SERP.
- Blog posts can be effective in targeting users at different stages of the buying journey. Topics should target not only product features but also the history and the applications of the product.
- Quality content optimization for on-page SEO is crucial in providing users with the necessary and relevant information about the offered products and services.
- Website structure optimization and performance can hugely impact a website’s SEO ranking. This can be achieved by improving page load speed and ensuring that website structure is straightforward and easy to navigate.
Overall, the work done by our team to improve the pen store website’s SEO has enabled the website to reach its target audience and secure a position on top SERP. The impact of our efforts can be seen in the increased web traffic and a rise in sales of the pens offered on the website. Our expertise in SEO optimization and promotion can assist other small businesses in Byram, New Jersey, and beyond in achieving similar results and taking their websites to the top SERP.