Introduction
In this portfolio case, we will be discussing the work done to SEO promote a law school website located in Shively, Kentucky, US. The law school website is an essential tool for students and faculty members as they need to stay updated on the latest news, course schedules, and faculty directories. SEO promoting a website is vital in today’s digital world as it helps in increasing website traffic and ranking higher on search engine results pages (SERPs). This report will highlight the steps taken to improve the website’s visibility on SERPs and the key takeaways from the process.
Keyword Research
The first step in SEO promoting a website is to identify the target audience and relevant keywords. We conducted extensive research on the primary keywords that users would search for when looking for a law school website in Shively, Kentucky. Keywords like “law school Shively,” “law school Kentucky,” and “law school in the US” were identified as the primary key phrases. Relevant long-tail keywords like “top law schools,” “best law schools,” and “affordable law schools” were also added to improve the website’s searchability.
Key Takeaway:
Conducting thorough keyword research helps in identifying the target audience and the key phrases that they are likely to use when searching for the website.
On-Page Optimization
On-page optimization is a critical step in SEO promoting a website. We conducted a thorough audit of the website and identified the areas that needed improvement. Meta titles, descriptions, and tags were optimized to include the primary keywords identified during keyword research. The website’s content was also restructured to include the primary and relevant long-tail keywords.
Key Takeaway:
On-page optimization helps in improving the website’s searchability and visibility on SERPs.
Content Marketing
Content marketing is vital in SEO promoting a website. We created high-quality blog posts, infographics, and videos related to the law school niche, which were posted on the website and shared on other platforms. The content was optimized with relevant keywords, which helped in improving the website’s searchability and attracting more backlinks.
Key Takeaway:
Creating high-quality content helps in attracting more backlinks, improving searchability, and increasing website traffic.
Local SEO Optimization
Local SEO optimization is crucial for any business or organization that operates locally. We used relevant industry statistics, links, and other information to optimize the website’s local SEO. The website was also registered on relevant local business directories, which helped in improving the website’s visibility on local SERPs.
Key Takeaway:
Optimizing for Local SEO helps in improving the website’s searchability and visibility to the local audience.
Conclusion
SEO promoting a law school website requires thorough keyword research, on-page optimization, content marketing, and local SEO optimization. By following these steps, our team was able to improve the website’s searchability and visibility on SERPs. This resulted in increased website traffic, better engagement, and ultimately achieving the organization’s goals of attracting more students and faculty members.