A website is a powerful tool for any business to succeed, however, it is not enough to just have a website. It must be optimized to rank high on search engine results pages (SERP), especially for businesses like marble suppliers. In Springfield, Illinois, a marble supplier hired our SEO service to help them improve their website’s search engine visibility. Here’s what we did to help them rank on the top of search engines.

Website Audit and Optimization

The first step in our process was a complete website audit. We examined the website’s structure, technical components, content, and user experience. We identified technical issues, broken links, duplicate content, and missing metadata that were hurting the website’s search engine performance. Then we went to work on optimizing the website for both users and search engines by:

  • Ensuring the website design was user-friendly and easy to navigate
  • Optimizing the website’s metadata and titles with targeted long-tail keywords
  • Making the website mobile responsive and compatible with all devices
  • Improving the website’s page load speed and site speed
  • Adding schema markup and improving site architecture
  • Fixing broken links and 404 errors

Content Optimization

An important part of SEO is content optimization. We worked with the marble supplier to improve their website’s content strategy. We researched high-ranking keywords to incorporate into the site’s landing pages, blog articles, and other content. Then we developed optimized content around these keywords and topics to improve keyword density and relevancy. Some of the key content optimizations included:

  • Adding keyword-rich titles, subheadings, and body text
  • Ensuring the content was easy to read and engaging for users
  • Including optimized images and videos with alt tags and captions
  • Adding internal and external links to authoritative sources
  • Creating a blog section to provide regular, fresh content to the website

Link Building

Another critical factor in improving website rankings is link building. We created a link-building strategy to acquire high-quality backlinks from authoritative websites. This strategy involved:

  • Generating high-quality content that would attract backlinks naturally
  • Reaching out to industry-specific websites and offering guest posts
  • Participating in local directories and industry associations
  • Creating social media profiles and posting regularly
  • Organizing local events and participating in local chamber of commerce

Results and Key Takeaways

Our SEO campaign resulted in a significant improve in the website’s SERP rankings, driving more targeted traffic and leads to the marble supplier business.

Some of the key takeaways from this Marble Supplier SEO case study are:

  • Website auditing and optimization must be the foundation of any SEO campaign
  • Designing a user-friendly website is crucial for retaining website visitors
  • Content optimization is equally important to rank high in the search engine results page
  • Link building is a long-term process, and it takes time to see significant growth in leads and traffic

By implementing these best practices, any business can improve its online visibility, attract more traffic, and ultimately generate more leads through their website.

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