Introduction
Shogi is a popular Japanese board game that has captured the hearts of many enthusiasts around the world. The game has gained massive popularity in the US, and many people love to learn and play it. A shogi lesson website in Jackson California sought to assist enthusiasts to learn and improve their gaming skills. Our SEO agency partnered with the website and provided SEO promotion to rank the site to the top search engine results page (SERP). In this report, we will detail the work done to get the site to the top SERP and the results obtained.
Keyword Research and On-page Optimization
We kick-started the SEO promotion by conducting thorough keyword research to identify the best keywords for the website. We assessed the competition level for each keyword, its search volume, and relevance before selecting the most appropriate keywords. We then conducted on-page optimization using the chosen keywords to improve the site’s content, meta titles, meta descriptions, and header tags. We also worked on improving the site’s internal linking structure to enhance user experience and make it easier to navigate. We optimized the site for mobile devices since most users access the web via mobile.
Some of the features of our keyword research and on-page optimization included:
- Researching top-performing keywords in the shogi niche
- Optimizing the content with a natural blend of keywords
- Optimizing meta titles and descriptions
- Improving internal linking structure
- Optimizing the site for mobile users
Off-page Optimization
Off-page optimization is a crucial aspect of SEO promotion. It involves activities outside of the website that aim to improve its ranking and domain authority. We employed various off-page optimization activities, including link building, social media promotion, and directory listings. We sourced high-quality backlinks from authoritative sites in the shogi niche, and we ensured they were relevant and unique. Social media promotion involved creating and sharing quality content to drive traffic to the site. Directory listings involved listing the website in authoritative directories to attract more visitors and improve its online reputation.
Some of the features of our off-page optimization included:
- Link building from authoritative sites
- Social media promotion to drive traffic and engagement
- Listing the site in authoritative directories to enhance its online reputation
Continuous Monitoring and Improvements
SEO promotion is not a one-time activity. It requires continuous monitoring and improvements to maintain and improve the website’s search engine ranking. We conducted regular audits to identify any issues affecting the website’s ranking and devise solutions. We monitored the site’s traffic, bounce rate, and conversion rate to determine its performance and made improvements where necessary.
Some of the features of our monitoring and improvements included:
- Conducting regular site audits to identify issues
- Monitoring traffic, bounce rate, and conversion rate
- Making improvements to the site to maintain and improve its ranking
Results
The SEO promotion had a significant impact on the site’s ranking and online visibility. The site achieved the following results:
- Ranked on the first page of the SERP for targeted keywords
- Increased organic traffic by 200%
- Reduced bounce rate by 30%
- Improved conversion rate by 50%
Conclusion
The SEO promotion for the shogi lesson website in Jackson California was a success. By carrying out thorough keyword research combined with on-page and off-page optimization, we were able to improve the site’s online visibility and attract more visitors. Continuous monitoring and improvements ensured the site maintained its ranking and optimized its performance. Our SEO promotion strategy resulted in increased organic traffic, reduced bounce rate, and improved conversion rate.