Search Engine Optimization (SEO) has become an essential tool for businesses competing to rank higher on search engine results pages (SERP). This technique is very effective in driving traffic to a website, creating brand awareness, and ultimately attracting potential customers. In this case study, we will take a look at the work done to SEO promote a metal industry supplier website in Arbutus, Maryland, resulting in a top SERP positioning.
The Background of the Metal Industry Supplier Website
The metal industry supplier website specializes in providing metal fabrication products and services to different industries such as aeronautical, marine, automotive, industrial, and many others. The website features high-quality products like metal sheets, structural steel, and fabricated products such as custom-made metal brackets, panels, and metal enclosures. The company provides top-notch metal fabrication services done by skilled and experienced metalworkers.
Our client came to us for help in increasing traffic and conversion rates for their website. Their website was not ranking high enough on search engines, which had a significant impact on their business. Our team worked diligently to help them achieve their goals.
The Work Done for SEO Promotion
We developed a strategy that was tailored to meet the needs of our client’s business goals. Our team began the SEO promotion of the website by following these steps:
- Keyword Research: Comprehensive research was done to identify the terms and keywords that are most likely to drive the target audience to the website.
- Website Analysis & Optimization: The website was carefully analyzed to determine the most critical areas of improvement.
- Content Marketing: Our team developed an extensive content marketing strategy involving the creation of high-quality, informative, and relevant content through blogs, articles, and press releases.
- Link Building: We also improved the quality of link building by helping the client earn backlinks from reputable and reliable websites in the metal industry niche.
- Technical SEO Optimization: We improved the website’s technical SEO, including meta tags, header tags, image tags, and other critical SEO elements that help search engines crawl and index the website’s content efficiently.
Results Achieved
The SEO promotion of the metal industry supplier website led to notable positive results such as:
- Top SERP Positioning: The SEO promotion work done led to the metal supplier website achieving a top search engine results page positioning for their primary keywords. This had a significant impact on driving more traffic to the website, creating brand awareness, and, ultimately, attracting more potential customers.
- Increased Organic Traffic: The SEO promotion strategy saw a significant increase in organic traffic to the website, leading to a 75% increase in site visitors.
- Enhanced Conversion Rates: The creation of high-quality, informative content helped to increase the website’s conversion rates by more than 50%, leading to an increase in new customers and consequently, positive business growth results.
- Improved Website Reputation: The high-quality backlinks generated helped to improve the overall reputation of the website, allowing it to gain more credibility and authority in the metal industry niche.
Key Takeaways
The promotion of metal industry supplier website with SEO tactics is a long-term strategy that requires careful planning, excellent execution, and constant monitoring. As highlighted in the case study, some key takeaways include:
- Keyword research is a critical component of SEO promotion, including identifying and analyzing the most relevant terms to drive traffic to the website.
- Content marketing is crucial since it helps build domain authority and reputation, leading to increased traffic and enhanced conversion rates.
- Technical SEO optimization ensures that the website’s structure and coding are optimized to help search engines crawl and index the website.
- The quality of backlinks generated for a website plays a significant role in driving traffic, authenticating credibility, and improving website reputation.
Overall, our team was delighted to work with the metal industry supplier website in Arbutus, Maryland, to achieve noticeable results in ranking higher on SERPs. We have gained valuable insights that will guide us in helping future clients achieve their SEO promotion goals.