Metal Industry Suppliers is a website that provides equipment and services to businesses in the metal industry. They approached us with the goal of increasing traffic to their website and achieving a top SERP ranking. Our team worked diligently to optimize their website and achieve their goal.

Research and Analysis

Our first step was to perform a thorough analysis of the website and its current search engine rankings. We conducted keyword research to determine which keywords were most relevant to the company’s products and services. We also analyzed their competitors’ websites to identify areas where we could improve and gain a competitive advantage.

Keyword Optimization

Based on our research, we optimized the website’s content using the identified keywords. We ensured that the website’s architecture was structured in a way that made it easy for search engines to crawl and index the website. We also optimized the website’s meta descriptions, titles, and headers to make them more relevant to the identified keywords.

  • We provided keyword-rich titles and descriptions for the website’s pages, making it easier for search engines to identify the content of each page and rank it accordingly.
  • We implemented schema markup on the website, providing search engines with more information about the website and its content.
  • We optimized the website’s images by including ALT tags that contained relevant keywords.

Link Building

Link building plays a crucial role in SEO promotion. We identified relevant websites in the metal industry and reached out to them to request backlinks to Metal Industry Suppliers’ website. We also conducted outreach to bloggers and industry publications to request links to our client’s website.

  • We built high-quality, relevant backlinks to the website, which helped to improve its search engine rankings.
  • We ensured that the backlinks came from reputable sources, which helped to enhance the website’s credibility and authority.
  • We focused on building a diverse link profile, ensuring that the website had links from a variety of sources.

Monitoring and Reporting

We closely monitored the website’s search engine rankings and traffic to identify areas where we could improve further. We provided regular reports to the client, detailing the work we had done and the results we had achieved.

  • We monitored the website’s search engine rankings and made adjustments as needed to ensure it continued to rank well.
  • We provided detailed reports on the website’s traffic and search engine rankings, allowing the client to see the progress we had made.
  • We made recommendations for further improvements to the website, ensuring that it continued to perform well in the long term.


The work we did to SEO promote the Metal Industry Suppliers’ website has resulted in significant improvements in their search engine rankings and website traffic.

  • The website’s traffic has increased by 68%
  • The website’s search engine rankings have improved, with the website now ranking in the top SERP positions for their targeted keywords.
  • The website’s domain authority has improved, which highlights its credibility and authority in the metal industry.

Key Takeaways

SEO promotion is an ongoing process that involves continuous improvements to a website’s content, architecture, and link profile. By following a comprehensive approach to SEO promotion, we were able to achieve the following results for Metal Industry Suppliers’ website:

  • Increased website traffic
  • Improved search engine rankings
  • Enhanced website credibility and authority

SEO promotion is a powerful tool that can help businesses achieve their growth goals. By optimizing your website for search engines, you can improve its visibility and attract more potential customers to your business.

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