Introduction
The primary objective of SEO promotion is to maximize the visibility of a website on search engine results pages (SERPs) through relevant organic search results. This case study focuses on the work done to SEO optimize an animal hospital website in Avondale, Louisiana US and aims to provide an overview of the steps taken to push the site to the top of SERP.
Background
The animal hospital offers essential veterinary services such as medical care, vaccination, pet grooming, kennel, and boarding services. The hospital’s mission is to provide quality care services for animals while ensuring pet owners’ peace of mind by putting their pets’ health and well-being first.
SEO Audit
Before initiating the SEO promotion work, an SEO audit was conducted, analyzing every aspect of the website. The results of the audit helped identify various issues, including:
Technical Issues
- The website had slow page loading speed.
- The website’s mobile speed was poor, which affected user experience.
- The website was not optimized for mobile devices.
Content Issues
- The website had poor-quality content.
- Keyword stuffing was observed on several pages.
- The website was lacking in meta titles and descriptions.
On-page Optimization Issues
- The website had poor internal linking and site structure.
- The website had no alt tags for images.
- The website had missing heading tags.
SEO Promotion Strategy
Based on the SEO audit results, a comprehensive SEO promotion strategy was created. The primary goal of the strategy was to enhance the website’s user experience, improve accessibility, and make the website more search-engine friendly.
Technical SEO Improvements
Technical optimization was the first objective of the SEO promotion strategy. Some of the key technical SEO improvements included:
- Reducing the page loading time by optimizing the website images, refining the coding, and using a Content Delivery Network (CDN) to improve the website’s speed.
- Making the website mobile-friendly by implementing responsive website design and improving the mobile-page speed to enhance the user experience.
- Using SSL certificates to secure the website, which helped to improve the site’s overall ranking on SERPs.
Content Optimization
The content of the website was optimized to improve keyword relevancy. Relevant information that addressed users’ questions and addressed their needs was added to the content.
Some of the key content optimization strategies included:
- Creating high-quality, relevant content that was informative and engaging for website visitors.
- Making sure the content was aligned with the veterinary service offered by the animal hospital.
- Optimizing website content for target keywords without keyword stuffing.
- Adding ALT Tags on images to make the images more easily understandable by search engine crawlers.
On-page Optimization
On-page optimization was another critical objective of the SEO promotion strategy. On-page optimization involved the following measures:
- Structuring website content and headings with relevant tags like H1, H2, and H3 tags.
- Optimizing internal and external links and improving site structure to make the website easier to navigate for visitors and search crawlers.
- Using meta titles and descriptions that were concise and displayed relevant information about the website content to search engines and web users.
Results Achieved
The SEO promotion campaign has shown significant improvements, as follows:
- 86% increase in website traffic in the first four months after the campaign implementation.
- 51% improvement in website speed and loading time.
- Indexed pages increased from 20% to 80% on the search engine in the first 2 months.
- The website now ranks in the top three search results for target keywords on SERP
Conclusion
SEO promotion is an essential aspect of website marketing in today’s digital age. Taking the time and effort to improve your website’s SEO can help increase your website traffic, improve user experience, and positively affect your bottom line. The work done on the animal hospital website in Avondale, Louisiana US is a clear testimony to this fact.