Key Metrics for Measuring Link Building Success

It is important to measure the success of your link building efforts to ensure that you are achieving the desired results. In this article, we will explore the key metrics that you should be tracking to measure the success of your link building campaigns.

Number of Backlinks

The number of backlinks your website receives is an important metric to measure the success of your link building efforts. However, it is not just about the quantity of backlinks, but also the quality. High-quality backlinks from relevant and authoritative websites carry more weight and can have a greater impact on your search engine rankings.

Key Takeaways:

  • Track the number of backlinks your website receives
  • Focus on acquiring high-quality backlinks from authoritative websites

Industry Statistic: According to a study, websites with a high number of backlinks tend to rank higher in search engine results.

Referring Domains

In addition to tracking the number of backlinks, you should also monitor the number of referring domains. Referring domains represent the number of unique websites that are linking to your website. Having backlinks from a diverse range of domains can signal to search engines that your website is popular and trustworthy.

Key Takeaways:

  • Monitor the number of referring domains
  • Aim for backlinks from a diverse range of websites

Industry Statistic: Research shows that websites with a higher number of referring domains have a higher likelihood of ranking well in search engine results.

Domain Authority

Domain Authority (DA) is a metric developed by Moz that predicts the search engine ranking potential of a website. It is based on various factors, including the quality and quantity of backlinks. Monitoring the DA of your website can give you an indication of the overall strength of your link profile and assess the success of your link building efforts.

Key Takeaways:

  • Regularly check the Domain Authority of your website
  • Focus on building quality backlinks to improve your DA

Industry Statistic: Studies have shown a strong correlation between higher Domain Authority and higher search engine rankings.

Anchor Text Distribution

Anchors texts are the clickable words or phrases that are used as the hyperlink to your website. Proper distribution and relevancy of anchor texts are crucial for a successful link building strategy. It is important to have a well-balanced distribution of anchor texts that includes both branded and non-branded keywords.

Key Takeaways:

  • Monitor the distribution of anchor texts to ensure a healthy mix
  • Avoid over-optimization of anchor texts

Industry Statistic: Research has shown that websites with a natural mix of anchor text have better search engine rankings.

Traffic and Conversions

While the primary goal of link building is to improve search engine rankings, it’s also important to measure the impact on your website’s traffic and conversions. Analyzing the increase in organic traffic and conversions can give you a comprehensive view of the success of your link building efforts.

Key Takeaways:

  • Analyze the increase in organic traffic to your website
  • Track the conversions generated from organic search

Industry Statistic: According to industry reports, websites that receive a higher number of organic traffic tend to have a higher conversion rate.


Measuring the success of your link building campaigns is essential to determine the effectiveness of your SEO efforts. By tracking metrics such as the number of backlinks, referring domains, domain authority, anchor text distribution, as well as analyzing traffic and conversions, you can gain valuable insights into the impact of your link building activities. Remember that quality and relevancy should always be the focus when building links, as this will ultimately contribute to long-term success in improving your search engine rankings and organic traffic.

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