Topic Clusters, the future strategy for SEO, are nothing more than the organization of content into specific groups that revolve around a main topic, all interconnected.
Digital Marketing is a constantly changing area and could not be otherwise. More and more technologies are emerging and changing the configuration and possibilities of dialogue between a brand and its audience.
This covers all areas, including Content Marketing and SEO . And what have you been doing for your strategy at these points?
Businesses and marketers need to keep abreast of the latest in the industry to get better results in such a competitive landscape.
In terms of content and SEO, some of the biggest changes happening today are in the way people search and interact with content and how the searcher reads and selects that content.
In this context and identifying these changes, some new concepts and practices are emerging, among them the Topic Clusters .
Don’t know the term yet? In this content we will show you everything you need to know to understand their importance and start using them in your strategy right now!
What are Topic Clusters?
Topic Clusters are a form of content organization created by HubSpot from observing changes in how online searches are done and how searchers answer those questions.
In literal translation, “topic” means “topic” and “cluster” means “group”. Thus, Topic Clusters are content groups that are organized into groups around a main topic interconnected.
Before you can better understand how this structure works, it is critical to understand where the proposition of topic clusters as an important structure in SEO strategies came from and how these observations can be valid for better search engine rankings.
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