Tips to Impress Your New PPC Client Effectively

Tips to Impress Your New PPC Client

Getting a new PPC client is thrilling! But it can also feel overwhelming. What should you do first? Here are some tips to help you shine in your first meeting with your new client.

Preparing for the First Meeting with Your PPC Client

First impressions matter. If you show up unprepared, the client might remember that. To avoid this, gather as much information as you can.

Review the Client’s Contract

Start by looking at the contract the client signed. What specific paid media channels are included? Are there any organic search services mentioned? If you’re unsure about any terms, talk to your manager or the business development team first.

Examine the Client’s Website

Next, take a close look at the client’s website. It can tell you a lot about their products and services. How is the website organized? How are their products grouped? Thinking about this can spark ideas for potential paid media campaigns.

Set Up Google Alerts

Want to be the first to know about news related to your client? Setting up Google Alerts can help. You’ll receive emails whenever your client’s name appears in news articles. If they recently won an award, you can congratulate them during your meeting. This personal touch can make a big difference!

Gathering Insights from the Business Development Team

Before the meeting, connect with the business development team. They’ve worked hard to bring this client on board and can share valuable insights. What are the client’s expectations? What do they hope to achieve from this new partnership? This information will help you prepare.

Compile Your Questions

As you gather information, start making a list of questions to ask during the meeting. These should be based on your research and not things the business development team already covered.

Crafting a Thoughtful Meeting Agenda

Now that you have your questions ready, it’s time to create a meeting agenda. Sending this to your client in advance can show your professionalism. It helps them know what topics you will discuss.

Engage in Small Talk

On the day of the meeting, while it’s good to get to business, remember that your clients are people too. Start with some small talk. Maybe take five minutes to introduce everyone. You might even share a fun fact about yourself. This can help build rapport.

“I’m Christine Askew. I’ve worked in digital marketing for eight years and I love making sourdough bread!”

Asking the Right Questions

With introductions done, it’s time to ask questions that matter. Make sure these questions dive deep into what your client needs.

Understanding Their Business

Do you clearly understand what the client does? Sometimes, a business’s money-making methods aren’t obvious. This is your chance to clarify.

Identifying Their Target Market

Do you know who their target audience is? Understanding this is crucial for building a solid digital marketing strategy. Ask about their goals for the marketing program.

Defining Success

A great question to ask is, “What would a homerun look like for you in terms of paid media performance?” This can provide you with a clear picture of what results would truly impress your client.

Following Up After the Meeting

Once the meeting is over, there’s one last step to take. Sending a follow-up email can solidify your new relationship.

Thanking Your Client

First, thank your client for their time. It’s important to show appreciation. This simple gesture can go a long way.

Clarifying Key Points

Next, summarize the main points discussed. If you recorded the meeting, share the recording. If you took notes, ask if you captured everything correctly. This ensures everyone is on the same page.

Defining Next Steps

Clearly outline who is responsible for each action item that came up during the meeting. It’s helpful to create two sections: one for you and one for your client. If possible, add estimated due dates for each item. Just remember, these deadlines should be realistic.

“Setting clear expectations helps everyone stay aligned and focused!”

Building Strong Client Relationships

In summary, preparing well, asking the right questions, and following up can make a huge difference in your new client relationship. Building rapport and understanding their needs are key to success.

• Be prepared with knowledge about the client.
• Engage in small talk to build relationships.
• Ask insightful questions to understand their business.
• Follow up with a thank-you email and clear next steps.