Here at Rock Content, we invest a lot in SEO. This strategy plays a big role in the good placement of our materials on search pages. We know that better positions attract more clicks, and these visitors can be converted into customers in the future. That is, if you do not invest in SEO you are missing out on a big […]
Here at Rock Content, we invest a lot in SEO . This strategy plays a big role in the good placement of our materials on search pages.
We know that better positions attract more clicks, and those visitors can be converted into customers in the future. That is, if you do not invest in SEO you are missing out on a great opportunity. If you already apply the techniques, know what you can improve and achieve great results.
And thinking of helping you with this task, we produced the first edition of the SEO Trends 2017 Survey. To elaborate it in addition to the participation of 982 respondents, we also interviewed 8 experts in the field who helped further deepen the knowledge covered in this study.
We designed an online questionnaire sent to 26,759 professionals and promoted on Facebook , Google+ , LinkedIn , and Twitter from Rock Content. All participants competed for a JBL Flip speaker.
Throughout the 4th and 16th of January 2017, the survey became available and we reached the number of 982 respondents from all corners of Brazil and also counted on the contribution of 8 experts in the field.
Data analysis and research writing were done from 16-25 January and the full report was released on 14/02.
With the SEO Trends 2017 survey we know more about how Brazilian companies use an SEO strategy, the results obtained, tools adopted, optimized channels, investment forecast for this year, among other information that allowed us to understand the scenario of this market.
We also found out:
- The main reasons that prevent companies from executing this strategy;
- The learning sources of SEO professionals;
- The strategies most used by research participants;
- Unique tips from SEO specialists for each phase of the strategy, as well as their top practices in the companies they work for;
- And much more!
When we combine SEO with Content Marketing we maximize the results of these two strategies. You can achieve a higher growth rate of organic traffic and get more positive results for non-adopters.
SEO techniques are numerous and applying them does not guarantee that the desired results will be achieved. That’s why we’re looking for experts to tell you a little bit about your experiences and provide valuable insights for both beginners and those who are more experienced in this strategy.
Interested in checking the full report with all the information raised in the survey? Click here and download it! Also enjoy and check out our infographic below with the main research data!