Check out the top SEO terms and understand the meaning of each one!
SEO is definitely an almost inexhaustible subject. We can talk about optimizations, ranking factors, penalties, success stories and various other topics on this subject, which is part of the routine of any company that is investing in digital.
Thinking to help you, our dear reader, we decided to create one of the most complete glossaries of the Portuguese language about SEO.
Check it out!
Use the alphabetical index below to guide you and answer your main questions about terms used by those who best understand the subject.
Status OK – The number 200 represents that a file was found or a page was loaded. Upon further examination, we know that this number represents that a site is ok with respect to links, images, and pages being indexed
Permanently Moved – This status represents that a page has been permanently moved to a new location.
Also known as redirect 301, this indication is used when we want to redirect traffic from a specific page to a new URL. This modification is usually used when we are creating a new page and we aim to not lose traffic from an old page. It can also be used for URL correction and domain changes.
Found – The file was found, but is in another URL.
Redirect 302 should normally be avoided as some search engines have a hard time dealing with this redirect.
Not Found – The server could not find the URL you want.
This error usually appears when we are trying to find a page with the wrong URL. Some companies use page 404 to create pranks or help the user find the page they would like.
Google’s paid media program where webmasters can use advertisements on their domains. The type of charge made on Adsense is cost per click (CPC).
Another modality of digital paid media. In this case, the platform allows business owners and marketers to pay for CPC to be found when a particular keyword is searched. Both products and services may be advertised.
Very common digital affiliation program. This mode allows affiliates to use their pages, websites or social media to promote third party products and services in order to make sales and profit from the value of this product.
A program used by search engines to index, catalog, and display the best pages for a user after searching. The Google algorithm was what set this search engine apart from the others when it was created and in the years to come making it Google’s algorithm one of the most amazing search tools ever created.
Text used to create a link. Anchor text is what identifies the main word that leads a user to a particular site. This is a ranking factor that has considerable weight for search engines.
One of the free tools created by Google to help website and blog managers understand their traffic sources, traffic volume, and various other relevant information to understand what results your site is getting.
Alternative text in images is one of the On Page optimizations used to identify searchers to what a particular image is displaying. This description also serves to enable reading software to display what the image shows.
In SEO, authority means how relevant one domain is compared to others. An authoritative site usually has ranking facilities and also usually has better results with organic traffic.
Backlinks are the main concern of any SEO professional. Backlinks are nothing more than links that are directing you from one site to another. The purpose of these links is to indicate how relevant a page is when passing authority from one domain to another.
Search engine created by the company Microsoft.
Paid ad platform that is used by Microsoft’s search engine. Like Google, this is how professionals can advertise through keywords.
A set of techniques used to improve page ranking and get more significant SEO results in less time. Typically, Black Hat SEO techniques go against Google webmaster guidelines. Black Hat SEO is considered dishonest for promoting attitudes and strategies that are outside the standard search engine norms.
A blog is nothing more than the page of a person or company that aims to help users find precious information about a particular subject. Blogs have the most diverse goals:
One of the names given to the Google crawler. It is a program that performs actions autonomously in search engines. Your goal is to index the largest number of pages in a search. It is also known as crawler, robot or spider.
Google Analytics metric that allows you to understand the percentage of visitors who come to a particular page of your site or blog and leave immediately. In this metric, you can see how effective your internal linking efforts are being. In addition, the Bounce Rate is also a number that allows the trader to spot any errors on your site if there is a very absurd variation.
These keywords are directly linked to a brand. Branded Keywords are usually sought by prospects and people at more advanced stages of the customer journey. For a business, this type of keyword is extremely essential as keyword searches such as this determine a very large tendency for a particular user to convert.
Clickthrough – CTR
Action of clicking a link and arriving on a particular landing page. This can be done on a paid media ad, on one of the pages displayed in the organic search, or even has an internal link directed to another site within a specific page.
Cloaking is one of Google’s top penalties. In this case, a website is penalized when it displays different content for search engine and user. When we talk about SEO Black Hat, Cloaking is very common. This is one of Google’s most severe penalties, including excluding a site from organic search results indefinitely.
CMS – Content Management System
These systems are used for content management. They can be used by lay users and even advanced users who can customize them in a more complex and advanced way. These platforms can be used for website creation, blogging and other page types. Among the most famous CMSs, we can mention WordPress.
Don’t be alarmed to find content in this glossary. Content is nothing more than the text part of a page. Today, content plays a key role in organic page ranking and has become one of the top ranking factors for Google. Its goal is to help a user understand and solve a problem.
Conversion is one of the main user actions on a page. When we think of results, traffic without conversion is nothing. So when we talk about SEO conversion, we are talking about any action that causes a user to perform an action previously determined by a website or blog. In this case, the conversion can be from subscribing to a newsletter, downloading an ebook or even making a purchase. It’s the conversions that will justify investing in SEO for your team.
CPA – Cost per Action
Cost per action is one form of monetization and billing for online advertising where what is measured is a particular action. This could be a video view, purchase of a product, or any other action that the campaign owner expects to be done with your ad. The charge in this case will always be made when the previously determined action is taken.
CPC – Cost Per Click
Cost per click is the amount paid for each click on a Pay Per Click (PPC) ad campaign. This is one of the most common methods for billing digital paid media campaigns.
As listed above, the crawler, also known as Bot, is a robot used by search engines to index pages on a website.
CTR – Clickthrough rate
CTR is a metric that measures the percentage of clicks made per 100 impressions of an ad or page on the search engine. This number is essential to understanding how relevant an ad or headline is to a search engine. CTR testing is essential for better campaign results.
CTA – Call to action
The CTA is one of the ways websites and blogs are used to trick a visitor into taking a particular action. This CTA can be used in image or text form, and its goal is always to convert a user or encourage them to interact with some other type and format of content.
In the past this metric had a huge weight on any content. Keyword density is a percentage that analyzes how many times the term of the text repeats based on the total size of the content. An example: For 100 word content where the main keyword is repeated 10 times, the keyword density for this article is 10%. Currently this metric is already irrelevant to the searcher.
This is a technique for removing and removing bad links linking to your domain. Disavowing bad links is extremely necessary for your site to continue to get good results with SEO. Google Search Console is the tool used to disallow these domains from linking to your site.
The domain is the main part of a website, ie its primary address.
The Domain Name System functions as an IP address translation system for domain names. Without DNS, you would need to enter the full IP of a domain to access it, rather than just using one URL.
Name given to applications that are used within websites and blogs to enhance the user experience. Among these, we can mention social media counters, number of views, among others.
Googlebot is the most common name used to refer to the Google bot or crawler.
Google Keyword Tool
Free tool used by professionals who conduct paid media campaigns and are looking for keywords for their campaigns. It can also be used to find keyword variations for other purposes, such as blogs and websites.
Google Search Console – Webmaster Tools
Search Console, formerly Webmaster Tools, is a tool that helps marketers understand traffic growth trends, keyword placement variations, and other domain-relevant information. Additionally, with this tool you can identify links your site receives, Google penalties – through notifications within the tool – and any other issues your site has.
Tool that enables a user to understand the search volume of a given keyword and its growth and fall trends over a given period.
Gray Hat SEO
Unlike Black Hat and White Hat SEO, Gray is exactly the middle ground between the two strategies. It uses conventional techniques that are within Google guidelines and some that are not.
Elements that give the perfect structure for content for both the user and the search engine. Heading tags are responsible for the HTML structuring of a website and also help in the scalability of content for a user. Among the main heading tags are H1, H2, H3 and so on.
Hyper Text Markup Language (HTML)
The main structure of a site viewed from within. Apart from all the visual or HTML, it can be considered as the skeleton of any website on the internet. The search engine crawler reads any site through HTML.
One of the last major Google updates that aimed to make search more semantic. Now users are able to search more simply and find more accurate results according to the keyword searched. Rather than worrying only about search terms, Google’s algorithm now considers search intent when it comes to showing results.
One of the existing keyword types. Head tail keywords are keywords that have a high search volume, a lot of competition and tens of thousands of results. Typically, these keywords are extremely difficult to rank, but when that happens, the results can be amazing. Unlike long tail, these keywords have the characteristic of being more comprehensive and generic. Ex: Marketing, Shirt, Television.
These are links to a site submitted by another site. These links are extremely important for a strategy, as they will pass the authority and relevance from one domain to another.
Having an indexed page on Google means that you have a certain URL inside Google files so that others can find it through searches. The indexing time of a page can vary for several factors.
One of the old practices used in the days when Google’s algorithm was still not able to catch some smart guys.
Keyword Stuffing is writing content using the same keyword excessively. Even today you can find some content using this technique not pleasant. Easily noticeable, it seems that the content was written from one robot to another. Currently, such pages no longer rank well and have disappeared in recent years.
An element on a page that directs the user to another url or domain. The link is the most authoritative element for SEO.
A page that has a very unique feature: acquiring as many links as possible. Just like click baits – content intended to bring traffic – link baits are pages designed to receive a huge flow of links.
The main off page SEO strategy, which aims to acquire new links to gain search engine authority. Always focusing on high quality links from domains that are referral, reliable and bring value to your domain.
One of the types of links that can be used on any page. In this case, external links are those that direct the user to a different domain than yours. In a Link Building strategy, these links are the most important.
A group of sites that is connected through a link network. Most of the time, this link network is not well regarded by the search engine, as it runs away from conventional link acquisition practices in a natural way.
Another type of link that can be found on a page. Unlike external links, internal links are links that are intended to guide the user to other pages within their own domain.
Long tail keywords are the gold of Content Marketing. Unlike head tails, these keywords have a much more specific purpose, so the chance of converting users is much higher. Despite their low search volume, long tails usually have fewer competitors. Example: “Content Marketing”.
Latent Semantic Indexing (LSI)
LSI means that search engines now index keywords according to their use. While not identifying that your content has a specific keyword, the search engine can identify what the main term of your content is based on all the other keywords used in it.
The meta description is a description that every page has. She is responsible for improving the CTR of pages in the search engine. It is displayed only on SERP and is intended to explain to the user what their purpose is.
They are part of the content of an HTML page. to guide the search engine crawler to find the titles, content, and keywords of a page.
As its name implies, these are tools designed to help users perform searches to solve their problems. Currently, there are a multitude of search engines for various purposes: Google, Itunes, Youtube, Google Play, and so on.
A command used within the HTML of a page that defines whether or not it will be indexed by the search engine. NoIndex is code that instructs Google robots whether or not to crawl a particular page.
An attribute used on external links that defines whether or not a link is sending authority to the destination domain.
Off Page SEO
Optimizations performed with external focus. Off page techniques aim to broaden the relevance of a domain.
On Page SEO
Optimizations performed within a page to make it more likely for users to find.
Old metric used by Google’s algorithm, which qualified pages between 0 and 1 to identify the best results.
The title of any page that is displayed to users once it is within the domain.
Number of views of a given page.
The premier SEO tool that users use to find solutions to their problems.
One of the Google updates that penalized millions of sites that had low quality, shallow content that didn’t help the user.
As its name implies, these are manually and algorithmically performed actions where searchers penalize pages that deviate from their best practice guidelines.
Google update that penalized many sites that violated Google’s guidelines for acquiring links in a natural way.
Pay Per Click (PPC)
Name given to digital ads that have a form of billing based on a user’s click. PPC is also the way to say that someone works with paid media.
Action taken by the user using a keyword to start a search.
One of Google’s 2016 algorithm updates that made searcher behavior even more relevant. RankBrain is an artificial intelligence that learns over time and tracks user behavior to deliver the best results based on clicks, page permanence, bounce rate and other metrics.
Same definition as 301 – also called redirect 301.
A file that contains all information from a site to the search engine. Basically, your goal is to identify and guide the crawler, indicating what it should analyze and what to ignore. .
Search Engine Optimization is a series of page, website and blog optimization techniques focused on getting the best possible organic traffic results.
Search Engine Marketing, also known as Search Marketing, is a series of techniques that aim to optimize pages and ads for various search engines.
Search Engine Results Page is nothing more, nothing less than the page itself that displays the results of a search. Be it on Google, Youtube, Itunes or any other search engine.
A document that shows the searcher a navigation guide for your site and guides you, showing the correct order of navigation on your pages.
As listed above, also known as Bot and Crawler, a Spider is a robot used by search engines to index pages on a website.
These are elements present within the HTML of any page. These can be a Title Tag, Heading Tag, or other possible elements.
Along with H1, the Title tag is the most important element of a page for the search engine. It will be the crawler’s first contact with your pages.
White Hat SEO
Search Engine Optimization Techniques Approved by Search Engines.
Did you like our SEO Glossary ? This is your definitive guide to the area’s terms and concepts (we’ll update it as needed). So feel free to bookmark this page and come back here whenever you need it.
Now that you know all the SEO terms, it’s time to structure your team to put these concepts into practice. Read the post “ Understand the 3 Stages of High Performance Digital Marketing Teams “.