SEO errors are responsible for the failure of many online strategies, ranging from producing poor quality content to more technical aspects such as page loading speed. So check out our list of top 15 mistakes and find out if you are making any of them.
SEO SEO (Search Engine Optimization) is undoubtedly one of the most coveted strategies of Digital Marketing . Especially since searching has already become a behavior integrated with the customer buying process.
That is, it is only natural that brands want to appear at times when people search for subjects related to their products or services, especially in the most used search engine in the market – Google.
In addition to generating quality content, thinking of ways to encourage other sites to link to yours, and knowing other placement factors, you need to be careful not to hurt Google’s guidelines and make SEO mistakes [ 19459010].
So, so that you don’t forget certain basic practices and have no positioning issues with your pages, we’ve selected 15 top SEO errors you should avoid. Keep up!
1. Publish low quality content
There are several criteria that characterize low quality content, such as:
- non-original content: copied from other websites or blogs;
- Duplicate content: That same content that appears on more than one page of your site;
- Content without relevant information: Material that is automatically generated or has nothing to add to the user.
All of these examples refer to so-called thin content, a type of content that you must ensure is not present on your site. The right thing is always to cherish materials relevant to people who really intend to inform or educate the public.
2. Setting aside keyword planning
Which keywords do you want your site to appear well for in Google search results? If you don’t know it yet, you’re probably not using the appropriate keywords on your pages.
Proper optimization involves understanding the terms your potential customers use to search for subjects related to what your business offers. To this end, there are several keyword planning tools to assist you in choosing the best keywords.
3. Repeat too many keywords
If, on the one hand, lack of keyword planning is a problem, on the other, excessive repetition can also damage your site’s position on the Search Engine Results Page (SERP).
This practice, known as keyword stuffing, is totally frowned upon and considered as web spam by search engines. In addition to leaving repetitive content, it is a clear attempt to manipulate search engine evaluation of the page in question.
Therefore, it is ideal that your Internet materials have a natural and fluid language , preferring the use of synonyms and analogies over unnecessary repetition of terms.
4. Underestimate the meta-description
A meta-description is that short description that appears below the page title in the search results list. While not a ranking factor for Google, it still plays a key role in influencing users whether or not to click on a link to your page on the SERPs.
In Google search results, when your meta-description has a term matching the words the user typed in the search, the phrase is marked in bold. This helps draw attention and positively affects the number of visits your pages will receive .
Therefore, it is important to make sure that your pages have meta-descriptions set up, with concise information that describes well what people will find and contains their keywords. This makes it easier for them to know whether or not your page has what they were looking for.
5. Forget the title tag
The title tag is one of the elements that Google considers to determine the placement of a page, so it should never be forgotten. It represents the title of that webpage and so is a very heavy piece of information within the page.
Therefore, never leave this tag blank . Choose a catchy headline and preferably have the keyword planned for that page.
6. Do not use heading tags
The heading tags (h1, h2, h3, h4, h5, and h6) should be used as intertitles in their content and serve to better structure texts for readers. When it comes to search engines, these elements help them get a better overview of the information hierarchy.
Remember to put them on your pages, being careful to use only one h1 , as it predominates over the others and refers to the page title for the reader (not to be confused with the one). title tag).
7. To despise the internal lynching
Including links to your site from your own pages is another essential SEO practice. Failure to place them is simply a waste of opportunity.
As users visit your site, it is natural for them to browse links if they like the content. So it is interesting that pages that are already well placed contain links pointing to pages you would like to have good visibility.
Be careful not to overdo it . Excessive and forcibly inserted links are also considered as web spam and may impair your ranking.
8. Use generic terms for internal links
Still with regard to internal links, a detail when creating these links is in the words you use in the so-called anchor text. Terms like “Read more” or “Click here” convey no meaning to the visitor and should be avoided as much as possible.
Choose to place links in relevant words , which convey the idea of the page they are pointing to. Notice the links distributed throughout this article and notice how they follow this principle.
9. Disregarding the mobile experience
SEO also concerns the performance of your site when users visit it. It is crucial that charging time is short (more on this in the next section) and that it is easy to navigate, especially if access is from a mobile device.
Pages that aren’t compatible with these gadgets already have their placement affected, so make sure that the user experience is enjoyable – no matter what device you use.
10. Having a website that is too slow
Thinking that website load speed does not affect placement is also another SEO mistake. A site that takes a long time to open generates frustration and may be the reason why a user decides to leave the page.
You could be a future customer, willing to recommend your products and services to people close to you, but who was distrustful of a company that does not value the good performance of the site.
So prevent that kind of thing by hiring a good hosting service and following the recommendations of the Google PageSpeed Insights .
11. Skip Voice Searches
As much as text searches are still the dominant mode, the volume of voice searches is growing and cannot be ignored.
Also, it’s important to remember that if you appear first for certain keywords in text, that doesn’t mean you will be first for voice search as well.
Since spoken queries are often in the form of a question, the best thing to do to position yourself well in both search categories is to include response texts in their content .
12. Disregarding Search Console
The Search Console is a very powerful tool that provides valuable insight into the status of your site against Google searches.
Set it up and check your reports regularly for information like:
- pages with access error ( error 404 );
- most used keywords in a given period;
- page placement for certain keywords;
- Click Through Rate (CTR) : The percentage of users who actually click on your page when it is listed for them in search results.
13. Neglecting the Use of Images
Images also play a role relevant to SEO.
They make content richer, favoring a good user experience and helping to better understand a particular topic. In addition, they may appear in the image search and bring more visits to the site .
So always try to illustrate its contents and be sure to fill in the parameter alt text to help search engines understand what your pictures are showing.
14. Neglecting Local SEO
One more optimization action that may go unnoticed is the local SEO .
If you have a local business (gym, restaurant, beauty salon, etc.), it is a good practice to create a listing for your business on Google My Business .
This increases the chances of your brand appearing in searches of people close to you , providing timely situations that can increase your profitability.
15. Feeling that social networks do not influence placement
Whether or not Google uses social signals (number of followers, number of shares, etc.) as a ranking factor is still a matter of debate.
The fact is that very good content posted on social networks can reach influential people on high-profile sites and portals, enabling you to get good external links to your site.
As company exposure increases, the amount of Google search directly citing the brand name tends to grow. This ends up positively affecting the way your pages are positioned .
By avoiding these SEO errors, you will surely have a more optimized site with less risk of placement penalties. Thus, more leads will come, and with them new business opportunities.
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