Google Adwords and SEO are the two main tools of SEM – Search Engine Marketing and aim to generate results for your business in terms of traffic and conversions. Each with its own peculiarities, they are the right choice of hundreds of companies that want to take longer and longer flights on the internet. Even though […]
Google Adwords and SEO are the two main tools of SEM – Search Engine Marketing and aim to generate results for your business in terms of traffic and conversions.
Each with its own peculiarities, they are the right choice of hundreds of companies that want to take longer and longer flights on the internet.
Even though they are so different, they still share many similarities, which makes choosing between them even more difficult. Which one generates the most results? Which one is best for your business?
That’s right, but let’s try to reduce this uncertainty that is lurking around your digital marketing strategy with some considerations on both Google Adwords and SEO.
Still there? So come on!
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Who’s who in the SEM
Google Adwords is an advertising tool designed to monetize Google.
So to have an ad running on Google Adwords, you have to pay.
This payment is made each time your ad appears on any of Google’s advertising platforms, which may be the search network (search engine), the display network (partner sites) or YouTube.
The rule for your ad to appear is to win an auction of keywords , which takes into account the bid you bid, the relevance of the keyword to your search, and the index. quality of your ads.
In this ebook you will understand well how keyword auctioning and Google Adwords work.
SEO, or Search Engine Optimization, is a set of techniques that aim to make your site more attractive to search engines, not just Google.
Here comes Yahoo, Bing, etc. And how do you make your site more attractive to search engines? With keywords!
By applying SEO techniques to your site, you make it more relevant to Internet users’ search, which leads to better placement in organic results, that is: unpaid.
The better your position in search results, the greater the visibility of your business, as well as the visitor traffic.
👉 The Complete Google Analytics Guide
👉 The Complete Google Adwords Guide
👉 [FREE EBOOK]: Google Search Console
👉 [FREE KIT]: Dominate Google
👉 Complete Report: SEO Trends 2018
👉 SEO: The Ultimate Guide to Rock Content
The differences and similarities: Google Adwords vs SEO
Both strategies are based on the right choice of keywords.
If your ad has good keywords, it is more likely to win the Google Adwords auction and thereby attract more leads .
If you develop good SEO strategies, your site is better positioned and attracts more traffic and conversions.
But that’s only possible because search engines rely on keywords to find content on the internet, do you agree? If the focus of research changes, these strategies may also change one day.
Out of keywords, what else can we say about Google Adwords and SEO?
Google Adwords ads appear only on Google or partner platforms, while SEO is a strategy that hits all search engines.
At the same time, Google Adwords ads can appear on partner sites in a variety of formats, while SEO only reaches the search network.
Google Adwords Sponsored Links are short-term strategies, while SEO is a lifetime investment for your business.
Use of keywords
For SEO to be effective and you can track the performance indicators of your strategy, you must focus on a few, but more relevant, keywords.
By contrast, each ad group in Google Adwords can have multiple keywords, increasing the reach of your ads.
Control of the budget
In SEO, theoretically, you have no costs because you don’t pay to put the strategy into action.
However, you have a team, agency, or professional involved, so it has the cost of maintaining and implementing the strategy.
In Google Adwords, you have the cost of staff, agency, or professional plus the cost of each ad campaign.
If you don’t have a good handle on what is being invested in each one you may have problems, especially in Google Adwords, as the cost of ads can get out of hand.
The best thing to do is set a daily budget and control your spending carefully.
Google Adwords brings fast results, while SEO takes some time to generate qualified traffic and thereby attract leads to your business website.
Tracking these results in Google Adwords is aided by reports from Google Analytics , making it easy to understand what is working and what is not.
By contrast, SEO has more elements to consider in measuring results, making it difficult to analyze the effectiveness of your campaign.
Oops! Confusion in sight?
Feeling like we don’t pull either way?
That’s true, but it’s for a good cause! Both tools are essential for any entrepreneur or business to build their reputation on the internet.
You can’t say that Google Adwords is better than SEO or vice versa because both bring great results.
What you have to do is integrate these two strategies to maximize your investment as well as your profit.
Start by investing in your site’s SEO, making it more relevant to search engines with quality content , and then start an Adwords campaign to leverage your image on the internet.
Once people know about your business, your products and services, they will naturally come to your site, generating more traffic and reducing the need for so much paid ad investment.
But whenever you have a product or service to feature, re-use Google Adwords to give you the visibility you need and boost your sales in the short term.
Switching on kids, SEO continuously and Google Adwords when you need to boost your sales.
Together they will bring great results to your business!
Surprised that I don’t have a better and a worse one? Each one is great within your field, just letting you know when to use Google Adwords to leverage your business, whether it’s generating authority, leads or sales.
What’s more, SEO will do the long-term work by attracting people for the relevance and quality of its content.
And by the way, how about figuring out everything you need to know about SEO? In the eBook SEO: Rock Content’s Ultimate Guide , you will learn how to put this strategy into action!