Discover professional tips on how best to post to your blog, according to your goals and the size of your team.
One of the most common questions I get from many people who are starting a Content Marketing strategy is about posting frequency.
Is there an ideal frequency of posting content per month?
How much weight does it really have on SEO ?
Doubt is very common and the answer to it is not as simple as it seems.
Posting frequency does influence your SEO . But that doesn’t mean the more you post, the better you rank.
Content Marketing is an increasingly used strategy and with the growth many myths have emerged. One is the need to have a high or exact frequency of posts. What is not true.
Blogs that reference me, like Ahrefs and Backlinko, post 1 or 2 times a month and have incredible rankings in the US market.
What is your goal?
Frequency will have a direct relationship to your goals.
If you want to rank for a high volume of keywords , have a lot of content to spread and generate brand awareness in the shortest time possible, it is ideal that you have a high volume.
Additionally, ranking for a high volume of keywords long tail can strengthen your core content, making it easier to rank.
I explain this strategy in this video:
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