SEO vs PPC The Impact on Brand Awareness

SEO vs PPC The Impact on Brand Awareness

When it comes to digital marketing, two terms you often come across are SEO and PPC. Both are essential for driving traffic to your website, but they differ in their approach and execution. In this article, we will explore the differences between SEO (search engine optimization) and PPC (pay-per-click) advertising, their benefits, and how they can be optimized for maximum results.

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