Anna Hobbs: Transforming Chattanooga Airport’s Social Media

Anna Hobbs Transforms Social Media at Chattanooga Airport

Anna Hobbs, at just 27 years old, has made a big impact on the Chattanooga Airport’s social media presence since she took over last year. Under her guidance, the airport’s online accounts have seen a significant increase in traffic. This increase is important because it shows how effective young leaders can be, especially in areas like social media marketing.

Growth in Online Engagement at Chattanooga Airport

Since Anna Hobbs started managing social media, the numbers tell a clear story. The airport’s Facebook followers grew by 42% over 10 months. Engagement on Facebook jumped up by an astonishing 138%. On Instagram, the airport’s following increased by 65% during the same period.

Young Leaders Making a Difference

Hobbs believes that young leaders often bring fresh ideas and energy to their roles. “Something I would say to leaders is to not underestimate your younger team members and their drive or capabilities,” she shares. When given a chance, young leaders can truly shine.

Anna Hobbs: A Journey of Growth and Confidence

Anna Hobbs is from Georgia and graduated from Georgia Southern University. She studied public relations and also minored in journalism. During her college years, she completed several internships that helped her build experience. One of her internships was with the Chicken Salad Chicks restaurant chain, and another with the Bulloch County Georgia Board of Education. She even interned with the U.S. Army Cadet Command in Ft. Knox, Kentucky, where she faced a tear gas chamber to better understand cadet training.

Finding Her Voice

Hobbs noticed that her career started to take off when she learned to speak up in meetings. “I’ve been learning to trust my own voice,” she explains. She believes that leadership is not just about age or job titles; it’s about making an impact.

Family Life and Community Involvement

A few years ago, Anna and her husband, Aaron Hobbs, moved to Chattanooga and started a family. They have an 18-month-old daughter and enjoy the community. “We have a lot of family here,” she says. “We love the area and all the outdoor things to do. It’s a great place to raise a family.”

Balancing Work and Volunteer Activities

Before her role at the Chattanooga Airport, Hobbs worked for about two and a half years at CHI Memorial Hospital in the marketing and communications office. In that job, she handled social media and media interviews. When the airport position opened up, she was excited to take full control of the social media accounts. “At Memorial, I was assisting a lot. Here, the social media is my baby,” she says.

Impacting Chattanooga Through Social Media

Hobbs’ work is closely tied to the airport’s goal of attracting more passengers to “fly CHA.” The more travelers that use Chattanooga Airport, the more likely the airport will get direct flights to popular destinations like Denver. “I love knowing that the content I create is shaping the way people feel about Chattanooga and about growth,” she states. She understands that more flights can help the local economy.

Volunteering in the Community

When she is not working, Anna Hobbs gives back to her community through volunteering. She has participated in litter cleanup events for a local organization called GreenSteps and has started volunteering at the Chattanooga Food Bank. This involvement shows her commitment to making her community a better place.

• Job: Social media specialist at Chattanooga Metropolitan Airport Authority
• Education: Georgia Southern University, BS in public relations (minor in journalism)
• Hobbies: Photography, hiking, travel, and food
• Family: Husband, Aaron Hobbs; one daughter, 18 months old

“When you give young leaders the space to contribute, you’ll be surprised how high they rise.” – Anna Hobbs

“Leadership isn’t always about age and title. It’s about insight and impact.” – Anna Hobbs

Looking Ahead: The Future of Chattanooga Airport’s Social Media

As Anna Hobbs continues to lead the social media efforts at the Chattanooga Airport, there are many exciting possibilities. The increased online presence can lead to greater community engagement and more travelers. This growth could eventually lead to more flight options, which would be beneficial for everyone in the area.

• More flights could mean easier travel for locals.
• Increased tourism can bring more business to local shops and restaurants.
• A strong social media presence can attract new residents and businesses to the area.

Anna Hobbs is proof that young leaders can bring about positive change. With her enthusiasm and commitment, she is helping to shape the future of the Chattanooga Airport and its role in the community.